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The Distinctions Between Search Engine Optimization And Social Networking Optimization

by Nathan K. Astorga

You can drive traffic to your website by means of search engine optimization and social media optimization, and while they sound similar they are actually very distinct. Both strategies have the same goal, but they bring traffic from two different places. While there are a lot of companies that choose to concentrate on just one of these methods, they would benefit from using both to increase their web traffic and online visibility.

When a website is designed or changed in order to be more compliant with search engine guidelines, the strategy is known as search engine optimization. The site will have a better position on a search engine from the use of keywords, being linked to relevant sites, and having a good layout or design. Rather than being a paid advertisement at the top of the page, these results are the natural or unpaid results that are delivered. Because most people will only look at the first few results that are returned, it is essential that the website is listed higher. The first page of results will get a lot more traffic from the search engine than websites that are ranked on pages two and beyond.

In order to bring in traffic from social networking sites, a business will need to employ social media optimization. In order to reach the many people that use social networking sites, it is important to use this strategy and not miss out on clients that would not be reached normally. This is an ideal place to grab the attention of customers since millions of individuals around the world use social networking. This can be done by merely making a page or profile for the business so that customers and fans can keep up with the latest news.

It benefits businesses to use both social media optimization and search engine optimization because there is little overlap between the two strategies. There are some cases that one strategy might be more effective than the other depending on the kind of business. By only using one strategy, the business will be missing out on traffic from many potential customers. The business' web presence is strengthened by both methods, which is something that a small business needs in order to keep up with competitors.

In order for a business or website to increase the amount of visitors to the page, it will need to market itself using search engine optimization and social media optimization. SEO works with key terms, professional link building, and website design to bring in traffic. SMO brings in page views through social networking sites through a profile or fan page. Both methods will bring in new website visitors naturally rather than through paid advertisements.



Businesses of all forms and types can use this service to help improve their business like <a href="http://www.crexendoseo.com/local-website-promotion/corporate-seo-search-marketing/index.html">Crexendo search engine optimization company</a>. Additional aspects concerning the matter at hand please visit <a href="http://www.crexendoseo.com/local-web-marketing/san-francisco-seo">this</a>.

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New Unique Article!

Title: The Distinctions Between Search Engine Optimization And Social Networking Optimization
Author: Nathan K. Astorga
Email: gregory@vanduyse.org
Keywords: search engine optimization,web promotion,social media,paid search management,internet
Word Count: 450
Category: SEO
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