Chủ Nhật, 26 tháng 8, 2012

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Proven Methods of Using Banner Advertising For Higher Response

by Don Contreras

Are you interested to tap into huge amounts of targeted traffic with banner advertising? If you have never done banner advertising at all, then we heartily recommend you check it out - you never know. It's just not true at all that you need a large budget to get started and begin seeing profits with this form of advertising. In fact, you can place your ad on high traffic sites for a very cheap price for a whole month. Pay per view and pay per click advertising will cost you much more if you got the same number of impressions per month. The balance of this article is devoted to banner advertising approaches that can increase conversions and improve your campaigns.

It may be difficult, if not impossible, to know what existing banners are converting well; but you can still get terrific ideas and a good feel for what goes into a good banner. It's simple - just visit all those big portals that charge a lot for banner advertising and see what kind of ads are being published on their pages. You can be confident that those banners are well thought-out and can use them for studying purposes. Think about it, you will be able to study the banners, and try to understand why things are done the way they are.

Due to the extreme limitation on text, you have to choose your words carefully so they make an impact on their emotions. So be sure to use powerful, attention getting copy that is clear and hits home. Banner ad copy must be very, very tight with no wasted words. Use the space in your ads effectively to get the maximum response from your audience.

After you write your banner copy, be sure to go back and read it aloud to get a good feel. So just remember that an ad is not a free for all, and if it is then you can kiss any conversions goodbye. This is important because nowadays people want to see simple ads that clearly explain what the offer is about. When your designs and copy are very simple, then there is no need to find someone to outsource to and pay them well. Adversely affecting the load time of your banner could be a disaster. Including very rich graphics can often dilute the message in the copy, and that will cause your conversions to drop.

Banner advertising isn't difficult, and you can deliver incredible traffic to your offers. If you're just starting out with banner advertising, then spend the first few months experimenting and studying this amazing advertising method. And when the day happens that you turn some profits, then just repeating the same process and put your profits back into advertising.



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New Unique Article!

Title: Proven Methods of Using Banner Advertising For Higher Response
Author: Don Contreras
Email: Submissions@robselaney.com
Keywords: make money online,work from home,marketing,business
Word Count: 460
Category: Marketing
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