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Best Keyword Research For Small Business Websites

by Reed Slidell

With the tight competition of web SEO services happening online, it is advisable for every website owner today to have the best keyword research program. Why? It is because targeting the wrong keywords could mean lost customers and lost profits for their businesses.

The best way to start with this undertaking is to erase any form of misconceptions present. When it comes to targeting keywords, entrepreneurs think that they already know the exact terms to use in optimizing their websites. This is because they personally have knowledge of what their websites and their products or services are all about. However, it is difficult to assume which terms customers use to find certain products or services online. Consumers think differently and so they would use different terms to reach the websites they need.

Moving forward, the creation of the best keyword research program for your website must be based on a list. List all potential SEO terms. Together with your team members, think of all the possible search terms which customers would type to locate your website. Never limit your search terms to one-word terms. Customers could also use multi-word terns for this matter. Do you offer a wide range of products or services? Then come up with as many terms as possible which will cover all the things customers could think of when looking for your website.

Not because you have a list, you are already free to use the terms instantly. Follow it up with a careful scrutiny. Scrutinize the online activity of each of your chosen terms. How? Utilize a keyword search tool. By giving you information on the total monthly searches, you will be able to decide whether the terms on your list can bring in the traffic that you need. If you cannot afford using paid software for this task, you can count on the free services of Google Adwords.

Ensure that you have a list of the conversion rate, search volume and competition level for all your potential search terms. Use these factors to decide which terms should stay on your list and which terms should be removed. Another thing to consider here is the relevance of each of the terms to your website. This will be key in creating useful content for your website. Make your list a combination of long and short keyword phrases for variety.

Do not be excited in using all these terms in your web page. You want achieve your goal ranking through this. You will just send in confusion to Google with this attempt. Never over stuff your web content with the same keywords if you do not want to be accused of spamming. Apart from that, the fluidity of your content maybe affected as the sentences may sound forced.

Having the best keyword research program does not end there. Every step must be repeated and every result must be scrutinized. This will help you track necessary improvements to be done. Ensure to update your list every now and then so that your SEO efforts are well-directed.



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New Unique Article!

Title: Best Keyword Research For Small Business Websites
Author: Reed Slidell
Email: applications.dave@gmail.com
Keywords: best keyword research,web SEO services,SEO
Word Count: 508
Category: SEO
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