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Producing a Highly Converting Landing Page

by Paul Santana

Writing an effective landing page is something that's as important as driving relevant traffic to your offer. Every word on your landing page must move your visitor towards you call to action. The purpose of this article is to give you an insight into how you too can write a good, professional landing page without compromising on the quality.

Get Required Info Only: It isn't hard to tire of a page when it wants to much information. Your landing page needs to be ultra focused to make sure you get the most out of your visitors. You should only ask for other data when it will result in another important action like getting additional sales or obtaining new leads. Keep in mind that you are not surveying your prospect and need detailed information. Your whole goal is to get a conversion from your readers and this will not occur if too much data is requested. Each question that is asked has the potential of decreasing your chances of converting a visitor. Be as specific as possible. Don't do anything foolish. Your landing page will not be able to convert readers if they have to encounter tons of un-needed questions when they land on you page.

Focus on the Beginning and Endings: People that read landing pages like to read the first parts, skip the middle part and then go to the end. Knowing this, you should make it a point to include the most critical arguments in these areas. If you decide to put your most compelling thoughts in the middle of the landing page, what's going to happen? No one is going to read it. You should attempt to make the beginning of your landing page very compelling so that your reader will continue reading. Write an ending for your landing page that is also convincing because you do not want your visitors to go away without taking any kind of action.

Make it About Them: Do not forget that the visitor could care less about you and what you do, the size of your company or how much work you have put into this campaign. When a reader arrives on your page, then it is all about them at this point. So make sure that you craft your landing page in the second tense and not in the first. All of your ad copy should be analyzed and modified to reflect all we words as you words. This is so that your visitors can view these achievements as their own and not of yours. Utilize plenty of you and your words instead of us and our words. The first thing that your visitors will want to know is "what will I get out of this?" This is one small tweak that can help to increase your conversion rate in a short duration.

There are various reasons why a landing page fails to convert. But, one of the most obvious reasons is that it is not compelling enough. Using the things that you have learned in this article will enable you to draft ad copy for your landing page that is very successful.



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New Unique Article!

Title: Producing a Highly Converting Landing Page
Author: Paul Santana
Email: Submissions@robselaney.com
Keywords: make money online,work from home,marketing,business
Word Count: 524
Category: Marketing
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