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Why Your Organization Needs a Mobile Loyalty Program

by Ted Taylor

Mobile loyalty programs are blowing up the world of online promotion. Mobile loyalty programs allow them to ditch a wallet full of plastic. Mobile loyalty programs make life simpler for the customer and help the customer stay organized and connected to the companies they do business with.

Additionally, solid, mobile loyalty programs to be very first step in implementing a world of mobile payments. A customer, who is not 100% sure about paying with their mobile device, may first experiment with a mobile-based loyalty program.

There is much interest in learning how mobile loyalty programs actually work

For example, picture yourself shopping at your local shopping mall. As a tech savvy consumer, you will eliminate paper and waste so you have downloaded an app on your droid x that allows you to get access to your favorite brands and products, all through this application.

With your smart phone in hand, you ultimately app and see a map, filled with blue dots. Each one of the below dots represent a store which you purchase products from the past and have entered these into the app. Mobile loyalty program enables you to sign into each one of your favorite brands loyalty program by simply touching the blue dot on the map.

These kinds loyalty programs are called location-based programs because they mark your location and enable you access to specific loyalty programs. Loyalty programs like foursquare are good examples of this application. The bonus cash that you earn can be used anywhere just as long as you pay your mobile device or smart phone. This is a great benefit to the consumer as it makes the whole process a payment extremely simple. In fact, most consumers who have tried mobile loyalty programs end up really liking them.

And obviously merchants love this as well because they can use the information to change their marketing strategies on the fly using real-time data. Smart businesses to use this technology can change their marketing plans and mobile strategies, and instead based upon consumer trends and behavioral patterns for that particular day. Loyalty programs such as these produce tremendous stickiness to specific brands for particular consumer demographics.

As you can see there are many different types of loyalty programs available for mobile phones and mobile devices, such as the iPad and the Tablet. There are countless creative ways for companies to develop mobile programs that make life simpler for consumers, and improve customer loyalty for the business.

There are even food and beverage mobile loyalty programs that benefit consumers who purchase from specific restaurants. Not that we want to eliminate waiters and waitresses, but with these kinds of applications...it certainly is possible.

These kind of mobile loyalty programs make it simple for large groups restaurant goer's to split the bill and also pay quickly and easily through their mobile device. The restaurant can also strategically place promotional offers within the mobile loyalty app. Owners can ask customers to rate their experience and provide valuable feedback.

There is no doubt that mobile loyalty grounds are and will to helping businesses satisfy consumer demand for products and services that are most desired.With emerging technology, mobile loyalty programs are the wave of the future and helping businesses meet the demands of consumers for years to come.



For more information on <a href="http://www.amazines.com/article_detail_new.cfm/4798239?articleid=4798239">location based services</a>, check out our website and to get more information.

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New Unique Article!

Title: Why Your Organization Needs a Mobile Loyalty Program
Author: Ted Taylor
Email: info@salesmanagementmastery.com
Keywords: text message marketing,mobile marketing,marketing,mobile business,mobile,telecommunications,business,technology
Word Count: 548
Category: Marketing
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