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What Everyone Should Know About Mobile Loyalty But Doesn't

by Frank Foggen

Most people would never heard of mobile loyalty programs; that will change as mobile loyalty programs start eliminate coupons, plastic cards and deals commonly peddled by the Groupons of the world. Mobile loyalty programs allow them to ditch a wallet full of plastic. Further, you make your life simpler and allow your loyalty to a particular brand to give you discounts on repeat purchases.

They could also be the first step in turning the world into a mobile payment marketplace. A customer, who is not 100% sure about paying with their mobile device, may first experiment with a mobile-based loyalty program.

So how do mobile loyalty programs actually work?

Let's look at an example. Envision yourself shopping at your local shopping center. As a tech savvy consumer, you will eliminate paper and waste so you have downloaded an app on your droid x that allows you to get access to your favorite brands and products, all through this application.

As you look at your iPhone and open up the app, you see maps that mark your location spotted with blue dots. Each one of the below dots represent a store which you purchase products from the past and have entered these into the app. Mobile loyalty program enables you to sign into each one of your favorite brands loyalty program by simply touching the blue dot on the map.

These kinds loyalty programs are called location-based programs because they mark your location and enable you access to specific loyalty programs. Loyalty programs like foursquare are good examples of this application. The bonus cash that you earn can be used anywhere just as long as you pay your mobile device or smart phone. Consumers benefit greatly because the payment process is very simple, secure and easy to do. Knowledge companies love mobile loyalty programs and mobile payments, but consumers love them just as much because they're so simple to perform.

The merchants love this kind of payment because they can track analytics and data which can be used to identify buying trends for specific demographics. Savvy businesses analyze these consumer behavioral patterns and adjust their specials and discounts using real-time data. Loyalty programs such as these produce tremendous stickiness to specific brands for particular consumer demographics.

You many kinds of loyalty programs which are available for all sorts of mobile devices, including tablets, iPads and of course, mobile phones. The creative organization that utilizes mobile loyalty programs, the possibilities are endless. But more importantly, these programs make life easier and simpler for consumers who are devoted to specific brand names. In cases like these, everyone benefits.

It is even possible for customers to order food and beverages via certain mobile loyalty applications. Waiters and waitresses may find themselves out of work because of these tremendously productive mobile loyalty program applications.

These kind of mobile loyalty programs make it simple for large groups restaurant goer's to split the bill and also pay quickly and easily through their mobile device. The restaurant can also strategically place promotional offers within the mobile loyalty app. Owners can ask customers to rate their experience and provide valuable feedback.

As alluded to above there are many valuable advantages to both companies and consumers who partake in mobile loyalty marketing programs.With emerging technology, mobile loyalty programs are the wave of the future and helping businesses meet the demands of consumers for years to come.



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New Unique Article!

Title: What Everyone Should Know About Mobile Loyalty But Doesn't
Author: Frank Foggen
Email: info@salesmanagementmastery.com
Keywords: text message marketing,mobile marketing,mobile,marketing,mobile business,telecommunications,business,technology
Word Count: 566
Category: Marketing
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