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Location Based Solutions and Why You Absolutely Need Them

by Phil Hughes

The location based services demographic can be summed up in two words-young and powerful.

Most of the users are actually under the age of 35, and more then seventy percent of these people have a college degree. These folks are in general very technologically savvy and skilled.

This is the demographic that sets trends and sparks cultural shifts.

Most of these people also use Foursquare and Loopt and other location based services and are ideal customers to focus on with mobile messaging loyalty programs, location based deals, special offers and text deliverable coupons. Savvy folks like these often spark a viral marketing campaign, granted the chosen marketing campaign resonates and adds value to the consumers' life.

Mobile Marketing and Location Based Services and their Impact on Everyday Life

Have you ever been stuck in traffic?

All of us have, and many people would agree that it would have been awesome to have known in advance that there was a serious traffic jam awaiting them down the road. LBS can assist a person in avoiding that very next traffic jam. Aside from avoiding traffic jams, this technology can also help you find a nearby move theater, restaurant and just about anything else you may need.

Location based services can also assist both large and small businesses, companies and non-profit organizations. This technology can help keep tabs on packages and shipments. Companies can track distribution systems and deployment systems such as taxis, delivery trucks as well as rental vehicles. LBS can also help in locating individual people and groups of people. These location based services can also help strengthen other marketing campaigns and advertising opportunities and accept location based payments such as at car tolls and airport check-ins.

Location services can also assist emergency personnel focus in on the location of a person in trouble. These services have effectively changed how law enforcement personnel operate on a day-to-day basis.

Location Based Services and Text Message Marketing

Text message marketing integrates flawless with LBS and plays an important role in how companies use location based services. Location based mobile advertising can assist businesses in immediately offering special coupons based on a person's physical proximity to a specific store.

For example, a restaurant participating in a mobile location based marketing service can give away a coupon to people driving by their location. A theater could do the same to advertise a special matinee performance. A caf could inform pedestrians that they just brewed fresh mocha cappuccinos.

Geo-message marketing has become even more popular over past years and has proven to be very effective for many business niches.

These same location marketing strategies can be used to guide a person through a shopping center, entire city or even a museum. Certain services can even offer information, videos and photos based on your location.

For example, if you are visiting a zoo and approach the polar bear exhibit, location based services can provide information about polar bears directly to your cell phone.

Some companies have also created self guided tours that use location based technology. Users pay a fee and are given in-depth narration, pictures, videos and guided instructions to the region's most interesting areas.

How Location Based Services can Add Value to any Marketing Strategy

These services work because they function to add value to the lives of users. Numerous businesses offer users a nearby or in proximity to filter that helps consumers instantly locate businesses in their vicinity. Users gain access to invaluable product reviews and advice, which can help make their decision making process easier and simpler.

Location based technology can assist people in locating other people. The true value of this aspect of LBS is that it allows users the ability to connect with people of similar interests and/or concerns.

"Checking in" on a mobile device and or cell phone can make the lives of event organizers much less stressful. Of course you could always physically count each individual at a party or expo, but you could just have them check in using their cell phone which makes the task much easier and less stressful.

Checking in via mobile device can also provide a company with important demographic and contact information of existing and potential customers.

Location based services are new but growing at an astounding speed. Location based messaging services help companies establish impactful customer relationships, while also improving customer loyalty and spreading brand awareness.



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New Unique Article!

Title: Location Based Solutions and Why You Absolutely Need Them
Author: Phil Hughes
Email: info@salesmanagementmastery.com
Keywords: text message marketing,mobile marketing,marketing,mobile business,mobile,telecommunications,business,technology
Word Count: 734
Category: Marketing
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