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Obtaining Video Production Clients through Networking

by Kris Simmons

Looking for a steady profit is one of the challenges that most videographers face. Having a client who is willing to pay your rate is another thing to consider. If you have experienced attending networking associations, you just have to carry on with that rhythm to continue finding the right people.

Networking almost never works at the first couple of meetings. For starters, most people want to make sure you are legit before they are willing to open up to you.

I know that networking isn't for everyone, but most of the time, those who say that it doesn't work aren't doing it right. Here are two reasons why.

1.) Probably, you don't get the right kind of connections for your network.

The problem here is that you'll never meet the right type of prospect if you aren't in the right place at the right time. Networking at meetings where only small businesses or sales reps who are trying to sell to small businesses are represented is a complete waste of time unless you are trying to sell low level video services or duplication services. Avoid these meetings.

2.) You do not properly utilize your networking skills at these events.

There are two types of networkers - hunters and farmers. A hunter shows up at a networking event and expects to go for the kill in 60 minutes or less. "Let me see who I can target and score with before I leave the building." Believe it or not, people don't attend networking events to get sold so the people who show up to do these are usually written off and bad things are said about them once they leave the room. Networking is designed to get you more business, but not in the first meeting. You have to develop relationships with people first, then the getting more business thing naturally starts to happen over time.

In networking, you always want to be a farmer, planting as many seeds as you can at as many networking events as you have time or make time to attend. The key is to make time. You'll never feel like you have time so you need to schedule it as an appointment that can't be missed in order to make it work for you. Meet as many people as you can over time and give them your card and add them to your email list. This does work!

The other thing to realize is that when you network, you are setting yourself up for success in the future, not today. It's kind of like working out. 50 pushups today won't do anything to the appearance of your arms and chest. But, if you keep doing 50 pushups a day for 3 to 6 months, you will start to look pretty ripped. The same goes for networking or marketing in general. You have to keep at it for longer periods of time in order to see the benefits of your efforts.



Looking to find the best resource for running a successful video <a href='http://www.kre8insights.com'>production company</a>, then visit Kris Simmons' website to find the best advice on how to use your <a href='http://www.thesixfigurevideographer.com'>filmmaking</a> skills to generate a six-figure income.

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New Unique Article!

Title: Obtaining Video Production Clients through Networking
Author: Kris Simmons
Email: info@kre8insights.com
Keywords: video business,video company,business technique,business strategy,networking,marketing,sales,revenue,income
Word Count: 489
Category: Marketing
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