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Lead Generation Process - What's Best?

by Choche Mendoza

Leads are the name of the game for building any type of business both online and offline so having a good lead generation process is crucial to the eventual success of your business.

But not all leads are made equal and not all lead generation processes are born equal. A low quality lead can cost you a lot more than it appears at first sight.

As an example, if leads haven't been qualified in the promoting process then you may yourself squandering time on unqualified and disinterested prospects. Your sales response rates drop, and business declines. It is a vicious spiral.

Understand, the lead generation process can be labor intensive, both offline and online. The offline lead generation process involves driving to meet folks face to face, and lots of telephone calls. If the leads are taken from fliers and forms filled in at trade shows, these leads need to be put into a database and then contacted individually. Info may need to be sent out, which involves cost, and one way or another those leads need to be qualified and then stepped up to a sales department. The sales department then has to go thru more processes, through to closing, which hopefully results in a sale.

Online lead generation looks to be much more easy on the face of it, but if you own your own MLM or internet marketing company ; you know that simply ain't so. Rather than fishing in a sea looking for the right fish, you are fishing in an enormous sea of folks, none of whom have heard all about you, or your minute business!

Any business takes cash and time to get it off the ground, the more money you can invest in your business, obviously, the more that you can spend on hiring folks to do the lengthy jobs, or to do the things you simply cannot do. You can spend money on advertising which should bring in more leads.

If you have built your beautiful internet site and you are following all the tried and tested methods of success, like adding articles regularly, answering emails promptly, employing auto-responders and having an outstanding opt-in box, and you have built hundreds of backlinks through article submissions, blogs and social media sites, why the heck are not you making any money?

If you're like 97% of all web marketers at this point, you will doubtless be thinking of giving up and going back to the arena of offline marketing. You were good at it. But there are not any jobs! The people in line before you are people who are even more qualified than you are!

So what to do? Buy leads? Good luck with that. Even if you can find a reputable company that may give you fresh, qualified leads, you'll pay thru the nose for them, whether you convert them to sales or not. Your profits are quickly sliding away and you cannot raise the price of your product, because then nobody will be interested.

What you need is a trustworthy lead generation system that works, one that is easy to learn and one that keeps you in control of the whole process. Your lead starts with you and ends with you when you close a deal. You want a system that teaches you the latest systems of grabbing those targeted and qualified leads, and will keep you up to date on the most recent, leading edge methods for getting you thru the lead generation process simply, leaving you with more time to build and improve your business.



Imagine a <a href="http://www.empowernetwork.com/pjesse/blog/lead-generation-process-getting-it-right/">lead generation process</a> where you work less than an hour per day to attract 10-20 leads per day. That system is the <a href="http://www.empowernetwork.com/almostasecret.php?id=pjesse"> Empowernetwork</a>.

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New Unique Article!

Title: Lead Generation Process - What's Best?
Author: Choche Mendoza
Email: pjesse1@yahoo.com
Keywords: lead generation,mlm,multi level marketing,business,internet marketing,network marketing,marketing,business,home business,home base business
Word Count: 594
Category: Marketing
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