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Guerrilla Marketing At Its Best

by Philip Smith

It is very expensive to market a new business or product you want to introduce. You have to come up with the appropriate promotions and put all your ads in places people often visit so that they can be seen. This is not as easy as it sounds and neither is it cheap. If running a small business then it is highly unlikely that you can compete with major corporations so Guerrilla Marketing may be the only option you have.

If you are a risk taker and have no problem embarrassing yourself then you can give this type of marketing a hard go. It is also cost effective when compared to other methods used in marketing and the results can be almost instant. People are attracted to creativity and something that inspires them so if you are able to do this you will reap numerous benefits.

If individuals find a way to let people play with the products they offer then they can get noticed quite quickly. If the potential clients relate the product to a fun experience they had with it then it is highly likely they will remember you and come to you for the product. The more people interact with you and your brand the higher the chance of them remembering who you are and they will come to buy from you.

You may also choose to be ridiculous as a marketing strategy. You can push the limits of what is considered to be acceptable or appropriate. Make sure the logo of your company is visible whenever you are doing a stunt or you are partaking in a certain event.

When people can identify with your personality you will become more popular. Also, if one plays the cards right they may end up in the main stream media. This is something everybody wants.

People love free stuff so if one can set up a system where people can use their products for free their popularity will rise. This will also give the people a chance to sample what you are offering and if they like it they will definitely be back for more. If they remember having a fun experience with your products they will look for it.

Guerrilla Marketing is all about risk taking and creativity. The challenges of starting a business and making sure it is established in the market may seem overwhelming but if other people have done it so can you. Be optimistic in your endeavor and do not follow what others are doing. If you carve your own path it will separate you from the rest of the pack and you will succeed.



Here is a site that has more information <a href="http://www.gogorillamedia.com/">Brand Marketing Ideas</a> and <a href="http://www.gogorillamedia.com/guerilla-media/event-marketing">Brand Marketing Ideas</a>

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New Unique Article!

Title: Guerrilla Marketing At Its Best
Author: Philip Smith
Email: art@cqmail.net
Keywords: Marketing,Business,Product Promotion
Word Count: 441
Category: Marketing
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