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Questions To Ask Yourself When Conceptualizing A Company Logo

by Allan Marsh

You may not think that much of your company logo, but you probably would, given that a catchy and attractive logo will be embossed in the mind of your consumers and will be the first thing they will think of if they want your product or service, and give you an edge over the competition.

Success is often abetted by self talk, and there are four questions business owners should ask themselves when considering the design of their company's logo.

Do you have a logo design that stands out from the rest of the crowd? Is it apropos for your business? Does your logo give out the message you want to spread to the public? Is it too "funky"? - Will it be outdated by next year?

After you have come up with a design you are happy with, the next thing to keep in mind would be color. Why, pray tell? Because whilst it is nice to have a colourful logo, it is important to remember one thing, if it doesn't look good in black and white then there is no point in having it. Okay, this is the 21st century - you're probably thinking that nobody does black and white logos anymore, but what do you call your logo once it has been faxed or photocopied for mass distribution? If you don't have much to show for your logo in black and white, don't expect to be taken seriously by your clients.

Alongside it is important to think where you want this logo. For instance, you may add all the bells and whistles you want to your logo, such as shadow effects and bevelled edges, should you only consider the Internet as your form of product placement, but if you are to reproduce it on paper, you have to consider whether these fancy-Dan touches will manifest themselves on the printed medium.

So what is the best way to determine whether a logo is printable or not? If you can get a printer who can get your logo displayed in CMYK or spot/Pantone format, then this would be the quickest answer to things. CMYK printing means your design will be broken down into four standard colors (Cyan, Magenta, Yellow and Black) while Pantone or Spot format means that your design will be broken down into three or less colors. We believe Pantone is the most consistent form of printing, but your design will be suitable for printing if it looks good in CMYK format as well.



For additional references <a href="http://www.ereleases.com/">read more</a><a href="http://searchenginepublishing.com/3266/get-noticed/">.</a>

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New Unique Article!

Title: Questions To Ask Yourself When Conceptualizing A Company Logo
Author: Allan Marsh
Email: uaw@commercepublishing.com
Keywords: Branding and Marketing,Branding and Logos,Logos,Branding,Marketing,Marketing and Business,Business,Advertising and Multimedia,Advertising,Multimedia
Word Count: 418
Category: Marketing
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