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Why Transit Ads Are Effective

by Kris Tanner

Advertisement comes in various forms, and it even grows as new technologies are invented and people discover new ways to advertise. Other than ad spots on newspapers and magazines, TV and radio commercials, and written ad materials, people also promote on the internet. Some even use skin to draw on and promote merchandise. The effectiveness of advertisements depends on several factors, one of which is the right placement. They should be cleverly posted where people, particularly their target market, can see them numerous times. And with this in mind, transit advertisements have an advantage.

Ads posted on transport vehicles and their waiting stations are called transit advertisements. Since people riding these vehicles have little choice but to look at the posted ads, they are considered effective. Commuters who ride buses, taxis, trains, and other public transport vehicles spend a great deal of their commuting time inside one daily. For instance, a regular bus rider spends around 30 minutes waiting in bus sheds and riding the bus each day, and another 30 minutes doing the same things in the afternoon. They wouldn't be able to help but notice the advertisements placed inside and outside the bus, as well as those on the waiting sheds throughout their commuting time.

Other ad forms can be switched off or discarded, but not transit advertisements. They are involuntary medium that people see every time they ride a cab or sit on a bus. Since commuters normally have nothing else to do but wait for their ride while at the airline terminal or subway station, they will likely just read anything they see, which includes the advertisements.

Goods advertised on transportation vehicles also get full market penetration. Since buses, taxi cabs, and trains, and even ships and airplanes, follow their tracks regularly, normally a dozen or more times a day, even people who are not inside the vehicles get to see the advertisements. Those who happen to be along the routes of the public transportation or at its stops will see the advertisements as the vehicle travels to and from its destination.

If you need an outdoor ad for your product in Singapore, then transit advertisements are the best option you have. Get creative and quality <a href='http://www.busads.com.sg'>Ship decals</a>, plane decals, or bus ads. Advertise through a Singapore advertising services firm and bring in high exposure for your product.



For related articles on <a href="http://www.busads.com.sg/faq.html">Aircraft decals</a> or visit <a href="http://www.busads.com.sg">www.busads.com.sg</a>

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New Unique Article!

Title: Why Transit Ads Are Effective
Author: Kris Tanner
Email: Buy1GIVE1@gmail.com
Keywords: transit ads,outdoor advertising,bus advertisement,product placement,product advertising
Word Count: 398
Category: Marketing
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