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An account of the Pirelli calendar

by Julia Stevens

Of late calendars have been hitting headlines. This is because the Malayan calendar predicted the end of an era and 201 Though it did not predict the end of the world, it did foresee a wholesale change in the start of a 5000 year period.One of the more famous calendars that's not a topic of conversation is the Pirelli calendar.

1872 was the year Pirelli made a feature into the tire industry with his tire and cable company.At that time, he only employed 45 people. The Company now has thousands of working people making billions for the company. The company started the Pirelli calendar as an advertising ploy. The company aimed at key markets while marketing their tires using these calendars. After a while in the calendars history, photographers took shots of models on the beaches of Cote d'Azur.One of the famous models to appear in Pirelli's calendar was Sophia Loren. She was controversially known for this as she made an appearance on the calendar at age 72.That didn't stop Pirelli as the producers of the calendar have always been ahead of their time.

The calendar was halted in 1974 due to recession and oil crisis. The calendar then came into being 10 years later.The calendar still featured tires in some form or another, until the calendar came became more sophisticated. Then it was not necessary to show the product.

You must keep in mind that the production run of this calendar was small and only key people that the Pirelli people wanted had this calendar. The calendar was rare but the demand was great.

After some time, the calendar went global.A reason to this is it was associated with the Pirelli racing team. Production of this calendar saw that it featured famous models and photographers.It was during this time, the decision was to make a limited number of them and make them valuable.The calendars became collectibles. The models that were used to make this calendar included Cindy Crawford, Kate Moss and Helena Christiansen.

The narrative changed depending on the photographer. For example, Peter Beard who was a famous photographer wanted a wild and free theme so he took the landscape of the Botswana. As Beard had once been an African resident, he was familiar with the landscape

The Pirelli company printed of the calendar and lead free paper. Pirelli aimed at being eco-friendly.He made sure the people shooting the calendar models were environmental friendly. He also helped curb emissions from production of the calendar and also protected a forested area in Costa-Rica.

The very latest calendar features Miranda Kerr and it shot in Brazil. The calendar depicts playfulness as the models are posed eating bananas. Every year, the Pirelli calendar shows a different theme of womanhood. It is known to have that combination of creativity, beauty and glam. The enticement is added to the calendar as it is hard to find and ownership is restricted.



I appreciated your time. I hope you found the article interesting. If you want more, see my <a href="http://weheartit.com/TireBeauty">weheartit.com</a>.

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New Unique Article!

Title: An account of the Pirelli calendar
Author: Julia Stevens
Email: toyumallc@gmail.com
Keywords: calendar,marketing,pirelli,pictures,pirelli tires
Word Count: 488
Category: Marketing
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