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The Pirelli calendar history

by Gina Smith

Calendars have been in the news quite a bit lately. This is made possible by the fact that the end of an era and 2012 was foreseen by Mayan calendar. They predicted a wholesale change in the beginning of a new 5000 year period, although they didn't predict the end of the world. One of the most famous calendars that's not a topic of conversation is the Pirelli calendar.

The tire and Cable Company was founded by the famous Pirelli in 1872. At that time, he only employed 45 people. Thousands of people is what the company employs now and earns billions of dollars. The company started the Pirelli calendar in 1962 as an advertisement ploy. Originally featuring tires, they aimed this calendar at key markets. The photographer shot models on the beaches of Cote d'Azur later in the calendars history. One of the famous models to appear in Pirelli's calendar was Sophia Loren. Her decision to appear in the calendar in 2007, at age 72, was quite controversial. That didn't stop Pirelli as the producers of the calendar have always been ahead of their time.

The calendar was discontinued in 1974 due to recession resulting from the oil crisis. They started the calendar again 10 years later. Until it became more sophisticated, the calendar still featured tires in one way one way or another. It was not necessary to show the product finally.

You must keep in mind that the production run of this calendar was small and only key people that the Pirelli people wanted had this calendar. Its demand was high and availability rare.

Around the world, this calendar eventually became very famous. Being part of the famous Pirelli racing team is obviously part of the reason. Pirelli started using the best photographers and models for its production. It was during this time, the decision was to make a limited number of them and make them valuable. Among the models were Cindy Crawford, Kate Moss and Helena Christiansen, the calendars became collectibles.

The narrative differed depending on the photographer. Peter Bernard for example, a famous photographer shot in the wild landscape of Botswana. For the layout, he wanted a free spirit and a natural tone. Having lived in Africa; Bernard was familiar with the wild natural landscape.

The calendar was printed on lead free paper by Pirelli Company. what Pirelli wanted is for it to be eco-friendly. He made sure the people shooting the calendar models were environmental friendly. In addition, he worked to protect a forested area in Costa Rico, to offset the number of the emissions used for producing the calendar.

Shot in Brazil, the very latest calendars features Miranda Kerr. Posing themselves and eating bananas, is what the narrative features. A different theme of womanhood is represented by Pirelli calendar each year. It's said to have a place of honor combining creativity, beauty and glamour. The excitement is added by its limited run and restriction of ownership.



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New Unique Article!

Title: The Pirelli calendar history
Author: Gina Smith
Email: toyumallc@gmail.com
Keywords: calendar,pirelli,marketing,market,pictures,images
Word Count: 484
Category: Marketing
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