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Does Your Salon Need A Video Business Card?

by Michael Colosi

Make a multi media, image loaded company podcast or DVD, timed to music and full of photographs and action shots to use as a company video for prospects. You can take it a step farther and make it an instructional, value-added video presentation offering tips, haircare information and/or feature an actual make-over session. This may be a good way to sell your services without having to do it in real life!

You can record by video, the workshops you run or presented by your partners and give away to your customers for referral & promotional purposes. It is something that can be made for a very low cost, is straightforward and cheap to re-produce and you can include it with your direct mailers or to advertise as a bonus gift for those responding to your print advertisements. It may also be a giveaway for your internet site's opt-in or as a value-added gift for fi rst time visitors.

A two-minute video speaks volumes about the culture and spirit of your business and the services you're selling account a lot for visual results, clients transformed and your staff's friendliness. Analyze the price for this and factor it in for an investment that will pay off in the long term. The initial production cost might be higher than a print ad but the reproduction of VCDs are extremely low in cost and you'll be able to use this medium in numerous channels of marketing:

Direct mailer

Corporate giveaway at financed events

Your "video" card when you meet new prospects

Yearly mailing to your clients (and ask them to forward to a chum)

Video link on your internet site

Referral techniques

Play in partners ' reception area

The two streams of this plan is to first make a visible brochure professionally edited for marketing purposes or use video recordings of your workshops, fashion shows or displays to give away as bonuses. The second is low in cost and gives you more leverage in exposure and offers further value for your clients. In your monthly newsletter, a sample offer might be "email us for a free copy of our fresh summer refresh workshop" or have copies ready to give away to clients who rebook right after their appointment "thank you for booking your next appointment. Here's a little token of our appreciation of your business. It's a video recording of our current fashion show makeovers. ".



For serious and proactive spa and salon owners, Michael Colosi is offering an amazing in depth no-cost report that details ways that you can get a substantial amount of new clients flowing into your spa or salon business....this month. Just visit: <a href="http://salonandspamarketingtoolkit.com">The Salon and Spa Marketing Toolkit</a> and grab your copy now to get your <a href="http://salonandspamarketingtoolkit.com/category/salon-marketing/">salon marketing</a> into overdrive.

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New Unique Article!

Title: Does Your Salon Need A Video Business Card?
Author: Michael Colosi
Email: dirasu.30011.0@articlesamurai.com
Keywords: salon video,hair salon video,beauty salon video
Word Count: 407
Category: Marketing
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