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No Google Raps for Great Content

by Lloyd Roberts

As a Dorset SEO specialist, I have run into this question for so many times: "What is the best SEO plan that you can advocate? Is it back-linking? Is it social media? Is it content marketing?" The straightforward answer, really, is it's none of the above. While back-linking, social media and content marketing are all vital aspects of promoting your business online, the only true technique to get ahead of your competition is to provide your readers with something of value. And I'm not talking about general, umbrella terms like "relevant info," "helpful tips" or "community-sharing". I'm talking about real, tangible, quantifiable value that your readers can actually put to good use in their practical, day to day lives.

Let's say, for example, that you wrote an article on how to pitch your business on Facebook. Now, this topic has been written about for so often now. If you do a Google search, you will find at least 245,000,000 sites that contain the keyword "promote business on Facebook". Just how precisely are you going to contest with hundreds of millions of websites that are talking about the exact same thing that you would like to talk about?

The key here is to provide something that your followers can apply in their day-to-day lives. Don't just tell them to "Keep their fans interested." You have to show them how. Don't just tell them to "Monitor their page." Show them the easy way to use Facebook Insights and other analytics tools available for them to monitor their statistics. When your audience make it clear that you wrote a great article and they will remember everything you said, that's good. But when your audience make it obvious that they had seen an increase in revenue for the previous two months because they followed your suggestions, then that's far better. This is what I?m talking about when I mentioned you have to show them something real, discernible and measurable.

So how do you do this? Here are some ideas, but you can always think up of your own:

1. Work out troubles. Unless your readers are info junkies content to cram their brains with pointless trivia, they only need information that can help them resolve their issues. And there are a large amount of them. They need to know how to make money, have more sound relationships, lose weight, buy better products, become more happy people, etc. For every article that you write, pick one of those problems and focus upon delivering a solution.

2. Be very generous. Don't be afraid of giving away things for free , regardless of whether you believe you're losing precious capital initially. People online are intelligent people and they can read closely if you're trying too desperately to sell your products or if you're simply here to provide value for them. Ironically enough, it's those websites that aren't frightened to be generous that can earn the most at the end.

3. Interact. The entire point of going online is to start a dialogue. From that single point of contact, you can easily build and buttress a community of followers who depend on you to provide trusty, helpful and interesting info that they can use for themselves. So when a person shoots you an email or when people start commenting on your articles, reply to them. Agree with them, disagree with them (respectfully, if I may add), answer their questions, praise them, give them the information they're asking for. Do something for them. Yes, that means giving even increased value over the kind you decided to give in your article.

You don't have to obsess about keywords and back-links. There aren't any Google penalties for internet sites that give value. In fact, if you keep concentrating on how you can help your readers in every way you can and forget earning money from your site altogether, the high-quality backlinks, the social media mentions and the high search rankings will effortlessly head your way.



Lloyd Roberts - <a href="http://123webdesignbournemouth.co.uk/bournemouth-search-engine-optimisation.html#WD4">Learn more.</a>For more information Dorset SEO services, please visit <a href="http://123webdesignbournemouth.co.uk/">http://123webdesignbournemouth.co.uk</a>.

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New Unique Article!

Title: No Google Raps for Great Content
Author: Lloyd Roberts
Email: dirasu.66787.0@articlesamurai.com
Keywords: seo dorset,dorset seo,dorset search engine optimization
Word Count: 660
Category: SEO
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