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Learning The Significance Of Brand Identity

by John Sanders

With a very close competition, brand identity is extremely important in every company. Branding can help the consumers identify the merchandise of a company. This is vital in every marketing campaign. Some brands resonate with customers better than the others not just because of their quality but also because of the identity that comes with them.

One common example of this strategy is the company logo. A trademark may be associated with the company, their products and services as well as their guiding principles. This serves as a visual representation to the market. There are brands that have been closely linked to the product that the consumers start to recognize a particular product by its brand.

When choosing which products to buy, some consumers are inclined to emotional impulse rather than rational. Sometimes, the customers form emotional attachment to particular brands that they disregard better products or services for a merchandise with higher visibility and brand recognition. You can use this to your advantage.

Both small and large scale businesses may take advantage of this campaign. Not the only big firms who can afford expensive marketing techniques. Even with minimal expenses, you can still come up with an effective strategy through proper planning and consistency in your plan.

A good plan must be in place. It must cover your target market, the approach in presenting your product, the unique features to highlight and the economic potential of the target market to name a few. You must come up with a cost-effective method of branding.

Meanwhile, the lack of consistency may cause the company to topple down. When several proposals generate varying logos and inconsistent themes and messages, even the noblest ideas may clash. This may result to poor appeal to the consumer's memory. This may only confuse them instead.

Effective brand identity can generate a higher perceived value of the product. A strong recall on the product can increase its potential sales. This may be leveraged when selling the company or its stocks. This can also help establish the company, increase customer's trust, promote growth and encourage product loyalty.



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New Unique Article!

Title: Learning The Significance Of Brand Identity
Author: John Sanders
Email: kgoldman@heromediagroup.com
Keywords: advertising,marketing,printing,branding,media,advertising agency,marketing agency,graphic design,search engine optimization,social media marketing
Word Count: 349
Category: Marketing
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