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The Art of Writing Google AdWords Copy That Converts

by Sallie Mooney

Google bought Adwords in the early 2000s, and to date has become the most used and successful pay per click ad platform. Copywriting as applied to advertising is one of the strongest and most useful skills any individual entrepreneur could have. Given below are 3 simple tips that will help you write better ad copy for your AdWords campaigns.

Failure to have a compelling call to action in your copy is like shooting yourself in the big toe with a slingshot. But many advertisers forget this simple rule. It's just that a call to action has been tested over and over for decades in direct response advertising and has been shown to produce higher conversions. When a searcher clicks on your ad, he needs to know the benefit for him. Advertising and business is selfish in the sense that the customer/reader/prospect does not care one single wit about you. The reader is looking at other ads, too, and in order to capture the reader you must give a strong reason to follow your link. Relevancy is huge with PPC, and all advertising, so never give the reader any surprises after the click through. If the reader gets to your site, or landing page, and there's something unrelated; then all your work will be in vain.

Testing is a huge area that you need to focus on if you want to create a profit pulling ad. Split testing needs to be carefully done, and so do not rush into it or getting crazy. Ok, pick one thing to test, like the headline, and then you will optimize that until it cannot be improved. Only make a change to one thing in your ad when testing, such as the headline. You will get the most accurate test results with the highest number of impressions your ad receives. After you're satisfied with your testing, then you can leave that one alone and change only one other thing. You ulitimately and ideally want to test as many things as you can think of in your ad. Naturally, learn how to calculate conversion rate and that will be done with your click throughs and number of impressions. There are other conversion rates, such as landing page, but you need to get people to click through before they see your landing page. How well you ultimately convert depends on your landing page than the ad's copy. So that is why it's critical to your success in Adwords, or any other PPC, to get those PPC ad conversions up to the green area.

If you read about writing good classified ad copy, then you will learn about the importance of including the strongest benefit you can find in your ads. All products or services offer a range of benefits, but you need to find out which one is the stronger and best. You'll find that any market will connect with a benefit that they are looking for in a product. If you are not sure about features/benefits, don't feel bad because a lot of people get that one wrong - so you need to do some research to discover the difference. Ok?

Even though you just read our Adwords ad copy tips, don't let the information just rot in your brain - use it and do something with it. Take action if you want success; learn all you can about copywriting and just keep writing for your advertising needs - you will be rewarded for your efforts.



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New Unique Article!

Title: The Art of Writing Google AdWords Copy That Converts
Author: Sallie Mooney
Email: Submissions@robselaney.com
Keywords: make money online,work from home,marketing,business
Word Count: 582
Category: Marketing
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