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Effectively Optimizing Your PPC Landing Page

by Glenn Rosa

One of the greatest determinants of PPC advertising success will be how well your landing page makes those conversions happen. There's a lot written about creating an attention grabbing landing page for your PPC campaign, but still many find it difficult to get it right. We will show you a few items that you can take away today and make your landing pages better.

It is possible to make a special kind of connection with people using the dynamic headline right on your pages. Using a dynamic headline on your PPC landing page allows you to target your prospects according to what they type in the search box. We do not know why more people do not use them, perhaps they just have never heard about them. If you know how to see them, you will notice they work well with ads such as with PPC. The fact is, the more connected your prospect feels to your offer, the better are the chances of him/her converting into a sale/lead. The prospect will recognize the term they used, and they will feel like they have found what they were looking for. Other aspects of your campaign need to be done right, but this is definitely worth your time to try.

You can effectively decrease your conversions if your landing page is unsightly and full of unnecessary junk. It's really important that you clean up any mess that has been created on your landing page due to many unimportant elements. If something isn't contributing to your main goal, then guess what? Very simply you have to change something and try it again. You do not have to go far to discover crappy landing pages that you know you would never use. You can easily create a landing page that does not do well because that is part of the learning process, but make sure you make the effort to fix the problem. It may be possible to include too much text, and that is something you can easily test. It is well known that too many clicks required on their part will be detrimental to conversion rates.

You do have to tell people what you want them to do, and you get that done with your call to action. If people do not know what you want of them, then naturally your conversions will suffer. The best call to action is a firm yet clear call to action. For instance, if your aim is to turn your visitors into leads, then explicitly tell them where they need to enter their information and why they need to do so.

Just accept that you must optimize your PPC landing pages at all times, and then keep working on it to make it better.



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New Unique Article!

Title: Effectively Optimizing Your PPC Landing Page
Author: Glenn Rosa
Email: Submissions@robselaney.com
Keywords: make money online,work from home,marketing,business
Word Count: 461
Category: Marketing
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