Chủ Nhật, 29 tháng 1, 2012

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Everything About Women in Promotional advertisements

by Karri Owens

Which has a female model in advertisements initially started with ads on products like alcohol and adult entertainment. The trend then spread being a wildfire in the market and is still being traditionally used although being exaggerated. It is now a compulsion now to have a beautiful model in all forms of advertisement, which sometimes seems unnecessary. They seem to sell anything from shaving gel to cars.

A lot of women right activists say that the women are now being projected as merely an object by such advertisements. But the harsh truth is that <a href="http://www.webmarksolutions.com/2012/01/28/about-women-in-advertising-campaigns/">advertisements featuring women</a> is influencing viewers of all ages and advertisers have realized this. The advertisement starts with an attractive woman posing in seductive ways accompanied by the product or the service made available from the company. The beauty of the model already lures the buyer, so advertisers do not have to place in more effort to motivate them.

But there are specific drawbacks in using women models in most advertisements and if a consumer is smart enough, it won't take time for him to appreciate that. It is totally irrelevant to have a female model or an actress in advertisement promoting men products. Good quality examples of this point are showing a lady in axe deodorant commercial and comparison of the partially nude woman's body for the body of a car. Second drawback is a result of more concentration on the model, the attention deserved by the product is not sufficient. The main objective of the advertisement is lost.

Surprisingly only few male models advertises for male oriented products. A picture of a woman on an Internet commercial seems not logical somewhat, as there are thirty percent of female web users and seventy percent of male internet surfers, worldwide. To add to it, advertisers cannot explain why beautiful bodies bring success to advertisement.

Advertisements are convincing and motivating tool, which can leave a deep impact on the minds of the viewers and plays a significant role in molding the culture and attitude of those. Expansive and extensive portraying of females in this manner merely reduces their image with an object of passion. Emphasis is laid only about the physical beauty of the woman like features, body curves. Following your commercial has been shot, using graphical technology, virtually any imperfection of the body is altered which in such a way sends out the signal that only perfect individuals are meant to use the product.

The businesses have a moral responsibility also inside the society. These commercials have a very negative impact on the society and leads to problems faced for the common woman. The key ill effect is the pressure on woman to get those near-perfect bodies. They get so pressurized which they take the unhealthy way to reach the set goals. They develop eating disorders; their gets affected which may sometimes result in irreparable damages. And those who never get to that point, face humiliation and obtain taunted by everyone around them. This leads to depression and other long-term psychological diseases.

As outlined by researches and surveys conducted, almost all of the women vow that commercials lower their self-confidence and they also visualize themselves as unattractive due to image being portrayed from the perfect woman in ads. In the united states, seventy-five percent of healthy females feel that they are over-weight. Half of the women populations are saved to some kind of diet program and nearly ten million women experience serious eating disorders. The extra weight of a fashion model is twenty three percent less than an average weighed ordinary woman.

Advertisements haven't spared women being beaten up. In a particular after shave lotion commercial, the backdrop voice says that its vital to learn martial arts because each man applies the company's product, women around will be attracted and will pounce on him. At the end of the commercial, they show a male model kicking several women model that seem to have attracted to him. This really is degradation of respect of ladies to the lowest level.

After all this exposure, women viewers identify themselves because weaker sex. Some believe that males decide their self-worth. Over exposure of females as sex objects have triggered cases of physical assault and rapes. Most of the women are taking the wrong way to obtain those stick figures, that are results in diseases, sometimes ultimately causing death. And most of this is attributed to the advertisements that pour in to the lives of innocent people everyday. Marketing ethics should be built to raise the status of woman within the society and give them the due respect and not degrade them.

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New Unique Article!

Title: Everything About Women in Promotional advertisements
Author: Karri Owens
Email: karri_o_2000@yahoo.com
Keywords: women,advertisements,marketing,arts,entertainment,acting,actors,actresses
Word Count: 779
Category: Marketing
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