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Avoid EShock!

by Vito La Fata

As a fitness professional, you have probably realized the impact that globalization and online purchasing have had on your business. The economy has changed and people are shopping more and more online. This changes a lot of things in the marketplace, including how your business runs.

These changes may be affecting how much money that you are making currently. Have you noticed a decrease in your profits? Some fitness pros are actually going out of business, as sad as that is to report. Entire profits are decreasing due to the changes in the way that consumers are purchasing things these days.

So here is the hard question for you: do you have specific strategies in place to protect yourself from losing profits? If you depend solely on your profit from a brick and mortar business structure and model, then you are probably already feeling the effects of the changing landscape in fitness.

We like to call it the Fitness Eshock. What it means is that the fitness profession is seeing some major changes because so many people are choosing to get their fitness and health resources from online sources rather than going to brick and mortar gyms. Unless you have a way to avoid being a victim of these changes, you need to find another way to make money.

Let's look at this from our current state of the fitness industry because we have some major flaws in our business models as fitness professionals, and we need to talk about them. Fitness professionals are exhausted and tapped out on their potential to train one-on-one, in groups, travelling and with boot camps.

The answer is to participate in the new fitness economy. In this new model, you protect yourself against the loss of income that comes from people moving to online sources of fitness help. You will not just be a trainer; you will guide your clients to resources that will help them to lose weight but you will still make money.



About the author: Vito La Fata is an entrepreneur and coach who can assist you with <a href="http://vitolafata.com/what-do-best-buy-and-your-fitness-business-have-in-common/#">marketing fitness</a>. Contact his site and let him show you <a href="http://vitolafata.com/what-is-your-mission/#">how to be a fitness trainer</a>.

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New Unique Article!

Title: Avoid EShock!
Author: Vito La Fata
Email: vitofitness1@gmail.com
Keywords: small business,marketing,fitness business,business coaching,entrepreneurs,networking,business management,sales,productivity,management,
Word Count: 331
Category: Marketing
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