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How Adsense Changed the Internet

by Rui Ludovino

Since the introduction of AdSense, the web has transformed in a variety of ways no one would have ever suspected. Some changes are good and some aren't. This is a small exploration of how a brilliant marketing scheme has taken the web by storm. In this article, we will discuss how Adsense has changed our everyday lives on the internet.

Many people are already using Adwords as an advertising channel before Adsense came up. It ensured a lot of publicity through getting your site listed at the top in Google search queries. It took away a lot of the pain and price of SEO and the large amount of time you had to wait until you were finally on top. It was great for website launching and was a realistic way to get instant profitability instead of a long term strategy with no immediate returns.

With AdSense, the possibility appeared of having your ads appear on just about any site on the Internet that has anything that even resembles your company is all about. That is why it has brought a new sense of advertising to the Internet. Before this, business owner with poor ranked web pages had to advertise offline to get any real initial exposure. Now, companies no longer have to hire expensive professionals to create extremely elaborate advertising campaigns. There are no high costs of running your ads on websites which you have to personally look for. All you do is come up with a couple of meaningful words for your business, sign up with Google AdWords and let Google take care of the rest of the equation. This is able to save advertisers a lot of time

From a publisher's point of view, Adsense could be one of the biggest changes in internet advertising. Whereas one would previously have to jump through many hoops to get a website to even support itself now people are making fortunes off their sites. This leads to motivation for content, and resources for web surfers. That generally means site publishers have to worry more about what content lies on their site, and the overall way their pages look rather than be concerned with the economic specifics of maintaining a site's profitability. Although time is invested in Adsense, a large capital investment is not. That is how it leads to a blogging phenomenon a few years ago. Anyone could just write a page about a subject he was passionate about and making a living out of it through AdSense.

And thirdly, one can't ignore the impact AdSense has had over the casual everyday web surfer. Whereas people used to not even notice banners altogether (which psychologically is a very interesting thing to observe) the situation is completely different for text ads. People nowadays will take a long look at a sponsored ad. Why? Well because the whole setup brings forth a feeling of confidence about the advertiser. People don't ignore a text ad as easily as they do a graphical banner. Another thing to note is that graphical banners have become even less profitable nowadays. It is because of this that many people are walking away from affiliate type networks to AdSense. Of course, there are bad effects as well, with people making websites solely for the purpose of running AdSense on them and just as well, with a large phenomenon of 'click fraud', people creating artificial clicks for various reasons.

But Google does try to control such behaviour, and really isn't to be blamed for such individuals' actions. All in all Google AdSense is transforming the way the Internet works and it's doing so mostly in a good way. Now those with ideas can write them down, and make money from them. Those looking for content can find it easier, and those looking to attract a customer base can do so in a targeted way. It has changed the internet through supporting the economic interests of businesses, and the utility of consumers.



Learn more about <a href='http://www.ganhardinheirocominternet.com'>Online Business</a>. Stop by Rui Ludovino's site where you can find out all about <a href='http://ganhardinheirocominternet.com/ganhar-dinheiro-na-internet-usando-publicidade-ppc/'>PPC advertising</a> and what it can do for you.

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New Unique Article!

Title: How Adsense Changed the Internet
Author: Rui Ludovino
Email: rui.j.ludovino.central@gmail.com
Keywords: internet
Word Count: 662
Category: Internet Marketing
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