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Different Advantages Of Using Music In A Business

by Dina Correl

There is hardly any establishment nowadays that does not play overhead music in their premises. Playing <a href="http://www.dmx.com/">music in a business</a> establishment or a workplace has many known advantages. First among these advantages is music creates brand perception. You can do a lot to influence how your clients perceive your business with the help of music.

Studies done in 1997 on a number of sports retail outlets show that although a good number of customer say they don't "hear" the music anymore (read: don't pay attention to it), the opinions they form about the store later on are actually affected by the type of ambient music played. In fact, the same customers that say they don't "hear" the ambient music anymore are pretty consistent when they describe the stores playing upbeat music as "cool" and "hip" or "lively". Similar studies were done in the same stores, only the second time, slow rock and love songs with customers commenting later on how the store made them feel tired or bored.

A study done in 1998 provided evidence that the music played in establishments greatly influence the customer's perception of the establishment, or at least, parts of it where music is played. A restaurant conducted a research in 1998, wherein lively music was played in the bar area, leaving the main dining hall quiet; customers flocked in the bar and hardly anyone stayed in the silent dining room. This is also a pretty good indicator about how music affect the behavior of people inside an establishments.

Experiments done in supermarkets show that people hearing lively retail music shop faster, minimizing long lines in the checkout counter. There had been an experiment in 1997 where a store alternately played French and German songs everyday for a week; the result: French wines sold more during days French songs were played and German wines outsold every wine product on days German songs blared through the store speakers.

Perhaps the biggest advantage of playing music in business establishments is the fact that it attracts customers to come into the store, without fail. More so, music makes customers linger in the establishment. Slow music influences customers to move slower, while fast music makes them move faster. Have you ever asked why restaurant music is never fast or upbeat?

The longer the customers sit in the dining area, the more wine they drink, the more food they eat and this means they spend more money. It is important, however, to consider your establishment and your patrons when you choose ambient music.



If you want to know more about <a href="http://www.dmx.com/services/retail">retail music</a> then visit http://www.dmx.com for more details.

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New Unique Article!

Title: Different Advantages Of Using Music In A Business
Author: Dina Correl
Email: ctcventures@gmail.com
Keywords: music in a business,retail music,restaurant music,consumer behavior,business,music
Word Count: 425
Category: Marketing
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