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So, You're a Roofing Contractor. Do You Blog?

by Richard D. Shoffner

Some say blogging is for the young, but it's really not that difficult to learn. If you run a home improvement company and it's what you've been doing for the past 10 years, then this post deserves your attention.

Below are three essentials of a blog site for successful <strong>contractor marketing. </strong>The payout can be any or all of the three: better credibility, greater appeal, and more leads.

<strong>Fresh Posts</strong>

Compared to a "normal" web site, a blog site isn't static. The content keeps changing as updates are posted. A lot of homeowners would check on your blog first to confirm whether you're on vacation or still in business.

There isn't any fixed rule on posting frequency. What matters is that you are consistent with the schedule and you feature content that's useful for your readers. Once you are able to establish yourself as an expert, you can convert your readers to customers.

<strong>Business Information</strong>

Are you comfortable sharing your details? Transparency is often equated with the willingness to disclose your contact information: phone lines, e-mail, and office address. Without any of these, a prospect will regard your business with suspicion.

An "About Us" page is a good place to publish your details, but including these as well in your blog entries can help jog memories.

<strong>Photos</strong>

People aren't necessarily good listeners, so one way to hold their attention is not to tell them but to show them your work. A good blog lets you do this exactly.

Roofing customers usually want to see photos of the crew, equipment, roofing materials, and before-and-after images of the home improvement.

Does producing updated posts, pictures, and business information create a burden on your schedule? If it does, then blogging may not be for you.

However, if you find the entire process manageable, then you might just be able to wing your way. With the right mentor to guide you, blogging can be an enjoyable <strong>marketing</strong> strategy that's good for your <a href="http://www.atx-global.com/construction-marketing/">roofing contractor</a> business.



I found out that problems can be easily eliminated if you have an effective construction marketing strategy in place. Visit, <a href="http://www.atx-global.com/">www.ATX-Global.Com</a> and get FREE Business Owners Guide To An Extremely Successful And Profitable Home Improvement Business.

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New Unique Article!

Title: So, You're a Roofing Contractor. Do You Blog?
Author: Richard D. Shoffner
Email: hrprachr@gmail.com
Keywords: roofing contractor marketing,roofingcontractormarketing
Word Count: 348
Category: Marketing
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