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Simplifying SEO - 5 Great Analogies

by Victor Rhee

Every single day, some of the best SEO companies in the world answer questions from local businesses about search engine optimization. Usually these conversations include explanations about "on-site" and "off-site" SEO. Search engine optimization typically involves a detailed analysis of website text content and HTML code. Of course, off-page SEO will always include some form of back-linking. Although search engines are always changing, one constant has been that successful strategies include back-linking, social media interaction and references from trusted websites.

Web design is still very much a "design driven" industry, and as such, design choices can often have a negative impact on SEO. This is because design is about the look and feel of a website, not the rank or position on the search engines. So we in the website design industry often find ourselves trying to simplify online marketing methods to prospective clients that have limited knowledge on the subject.

It takes at least three different types of talent to create an SEO-friendly site. You need a great designer that can deliver an outstanding design. To stand out in the market place, a company needs a unique design that will make an instant impression. Second, you also need a skilled website developer that can take the creative design files and convert them into best practices computer code. The third is the SEO expert. Your partner needs to be able to analyze the user search data and work with the programmer incorporate the strategy into to first line of code.

In practice, however, the designers still drive the entire process. When this happens, the company gets a great looking new site that is hacked together on the back-end. These sites almost never get search engine rank for competitive search terms. The client company then searches for Internet marketing assistance, but the new consultant starts at a disadvantage because they have to try to rank a site that is poorly structured and coded.

Then the company gets the bad news: they have to drastically modify the website in order to rank well on the search engines! Those of us in the Internet Marketing profession need to be able to explain in simple terms why new websites are not able to rank, despite the high development costs. The following are some useful analogies that have been used by a leading <a href="http://www.kansas-city-website-design.com">Kansas City web design</a> company:

1. The Race Car Driver: This is an effective SEO analogy and may be among the best. To excel on the search engines, you need to have an optimized website that is well structured with search engine friendly coding. Your website is the race car. No matter how fast your car is, it still needs a driver to be able to compete. A skilled driver cannot win with a substandard car, and a poor driver cannot win with a the most advanced race car. This is an ideal analogy for search engine optimization - you need a great driver and a great car to win the race, just like you need a great website and a great Internet marketer succeed with Google. The only difference is that with Google and the other major search engines, the race never ends.

2. Home Building: Another great analogy. The web design process is a lot like working with an architect. This is the time when the blueprints can be easily be changed and updated. Once the construction plans are approved and the concrete foundation is poured, it becomes very difficult to moved a wall or change the floor plan. Web development is the same way. Designers can manipulate digital artwork quickly. Once the design is committed to the coding process, however, many design and layout changes can be difficult and time consuming to modify. In terms of <a href="http://www.kansas-city-seo.org">search engine optimization</a>, the home building process is similar to the role of the home builder and city inspectors. In web design, the search engine optimizer should be managing the design and development stages so that the site is constructed with the end goal of looking great and ranking as highly as possible.

3. The Sharp Shooter: This analogy is simple and concise. A champion sharp shooter is powerless without a high caliber firearm, and the best gun on the planet cannot aim and fire itself. Just like the race car driver analogy, you need the equipment AND the talent to get the best results.

4. Landscaping: The landscaping analogy is a great one for SEO in particular, because it plays into the nature of it as an ongoing strategy. Just like search engine optimization, you need a landscape design plan and a lot of upfront effort to prepare, grade and prep for planting. In most cases, a newly landscaped property will not have the same aesthetic value as a property that has a properly maintained, mature landscape. SEO is the same - we work hard in the initial months, and most often this effort does not produce organic ranking results for weeks or months later. Further, just like landscaping, it takes ongoing effort to improve results.

5. Fishermen: Although last on our list, the Fishing analogy is one of our favorites. Perhaps the most effective use would be further compare commercial fishermen to recreational fishermen. Think of recreational fishers in an area that are using luring methods such a strong smelling liquid chum to draw schools of fish into a body of water. Even though this method can draw a large number of fish, recreational fishermen typically use special lures and bait to catch fish one at a time. Recreational fishing is like very similar to traditional mass marketing via print, phone directories, television and radio. These forms of media are meant to mass market in an effort to catch a relatively low number of potential buyers. SEO, on the other hand, is more like commercial fishing. We design a great ship with a huge net. As other people create the mass media demand, we use our top ranking websites to catch large sums of buyers. Search engine optimization is all about leveraging your competitors' offline marketing dollars in a way that enables you to take market share from them online!

If you are an Internet marketing professional and run into trouble explaining SEO and web development to a prospective client, try using one of the above analogies or even creating a new one of your own.



About the author: Kansas City Web Design is an Internet marketing and web development company based in Overland Park, KS. For more information on the author, visit: <a href="http://www.kansas-city-website-design.com">www.Kansas-City-Website-Design.com</a>

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New Unique Article!

Title: Simplifying SEO - 5 Great Analogies
Author: Victor Rhee
Email: kansascityseo1@gmail.com
Keywords: seo,search engine optimization,internet marketing,web design
Word Count: 1074
Category: SEO
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