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Increasing Revenue from The Ads on Your Sites

by Leo Walls

Millions of websites have been generating revenue from placing ads on their sites for a long time; however, there are optimizing principles you should execute to realize the greatest gains. You do have some control and options so you can turn unprofitable ad displays into money makers.

Sometimes online marketers have other activities that can spill over into other areas, and one such activity is spam advertising. Getting into a shady practice like spamming will earn your site a bad reputation, and your links don't really last that long either. Engaging in spamming certainly will generate laser targeted traffic to your site, but that is where the excitement will end because obviously people will be angry with you. If you truly want to win the trust of your target audience, then give them what they want; deliver real value and information that will actually help them out. Always attempting to use shortcuts for quick profits prevents people from building a solid business. The money that is generated from spamming is not exactly a long-term thing unless it is done on a massive, global scale. Either method you choose will require work and sustained effort to become successful at it.

For those with less patience and more money, consider using PPC ads because you can quickly get a campaign up and running which will give you the kind of traffic you want. When you place PPC ads, the traffic starts flowing almost immediately, and is highly targeted. For example, at Google you can place banner advertising and of course there are the PPC ads. Banner ads are just a little more advanced, but not much, so if you are a beginner then do not overload yourself. Do not underestimate the importance of smart keyword research and selection for your ads. What you want to do is minimize CPC, and you will be able to choose those keywords that have an acceptable cost for them. So be sure to look at all the possible choices you have to use, and then go with those that you can easily pay for. You can choose the keyword phrases that have three or four words in them, but a lot of times the traffic volume is not good. If you choose high volume keywords, then you can burn through your daily budget in just a few hours. Remember to always test your ads in your campaign so you can improve your ROI and conversions.

If there is any one thing that can have a huge impact on your ad click throughs it is where they appear on your site. It is well known that people almost universally look at the top area of your site as well as the left side at the top. You should test by placing ads in those two places and also on the top right but do test. Always remember to test everything, and do not take anything as the absolute truth.

Learning how to earn more money from your ads is not rocket science, but you do need to learn about it and then take action.



The methods involving <a href="http://www.app-empires.com">App Empire</a> we have just talked about are proven to bring the results you need to add positive growth to your business.

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New Unique Article!

Title: Increasing Revenue from The Ads on Your Sites
Author: Leo Walls
Email: Submissions@robselaney.com
Keywords: make money online,work from home,marketing,business
Word Count: 517
Category: Marketing
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