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Ways to Increase Your Site's Conversion Rate

by Ross Wright

The number of sales or leads you can generate for your business is key so it�s important to get a high conversion rate. There are a number of reasons why your website isn't converting well, but if you go deep enough and look into the matter, you'll see that the majority of the reasons are because of small factors that could be easily fixed.

First and foremost; in order to invoke trust in your visitors, you should show them some kind of a third party accreditation, which is clearly listed on your homepage and as well as the landing page of your site. If this accreditation is distinguished, then it helps quite a bit in amplifying the trust factor and directing it to the next level. It could be something as simple yellow pages icon linked to your page on your pages, which will make an impression on your visitors. Even displaying a PayPal icon on your page can be looked at as some sort of accreditation. The point you need to keep in mind is, the more professional this accreditation is, the better will be the results.

Secondly, make sure there is product relevancy by going with the flow, and presenting products and services that are being necessitated. If the sales of a certain item dwindle, it's just showing that the market has advanced and there's nothing to be bothered with in that area. You can use online tools such as Twitter Trends and Google Trends to determine what product is happening, and which is not. Your conversion rate will grow if you pay your mind to the product relevancy and aspire to only sell items that consumers wish to spend their money on.

Lastly, make sure your website won't appear broken by providing complete browser support. A few years ago the only dominant browser in the market was the Internet Explorer, but now Mozilla Firefox and Google Chrome are rapidly gaining market share. One thing that you can do in order to make sure that your conversation rate will not be affected is by testing your site's appearance and functionality using all browsers.

As you can see it is possible to reduce conversion rates effectively b making just a few tweaks to your website. Fixing the problems mentioned above will lead to better conversion rates in no time. No doubt it will take some time before you see results coming your way, but eventually, every little action you take will be worth it.



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New Unique Article!

Title: Ways to Increase Your Site's Conversion Rate
Author: Ross Wright
Email: Submissions@robselaney.com
Keywords: make money online,work from home,marketing,business
Word Count: 416
Category: Marketing
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