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Simple Tips to Make Testimonials Work For You

by Bridgette Garcia

One way to let visitors to your website know why they should trust you and purchase something from you is by showing them customer testimonials. However, if testimonials are not presented in the right way, prospects won't get the message you want them to receive. For this reason, you have to make sure you're using testimonials in a way that truly benefits you. In the following article we shall be looking into three tips that you should keep in mind if you want to make the most out of the testimonials that you receive.

If you want to use testimonials that really have a major impact, get videos rather than written ones. That's right; video testimonials can work really well, particularly because when your prospect sees the testimonial, all his/her senses are engaged. So the video goes beyond the testimonial in convincing the prospect about the product. In a video, prospects can see the facial expressions and hear the tone of voice used by the customer, which can make a big difference. In general, video is a more intimate way to talk about your product and helps to lend credibility to the testimonial.

A good way to use testimonials is to make prospects feel safe by addressing any likely objections. If a potential customer finds out that he/she shares the same fear as your current customers who wrote the testimonial, along with the exact way he overcame them, there are chances that he will turn from a prospect to a customer. This is how testimonials can be used to address particular concerns or issues that people who haven't yet ordered your product might have. Ideally, you should have a good mix of testimonials that talk about your product from different perspectives.

Last but not the least; don't use the links to your customer's site under their name in the testimonial. While including the name of the customer's website is good because it shows that it's a real person and company, a link can give the impression that promoting the link was the motive for writing the testimonial. Just mention the name of the site along with the testimonial and if anyone is genuinely interested, they'll check it out. Also, if you feel that some of the testimonials don't require to have much info apart from the name, go ahead and do it. It's best not to include the exact same format with each testimonial, as this gives them appear less authentic.

All in all, this article explains how important it is to utilize testimonials properly. Do not take the easy road and use bogus testimonials. But rather use what you've learned here. Make them as genuine as possible. Clarity between you and your prospects is what will make the type of relationship that you will have with them as customers. So the more that you put into helping them make a purchase decision, the better it will be.



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New Unique Article!

Title: Simple Tips to Make Testimonials Work For You
Author: Bridgette Garcia
Email: Submissions@robselaney.com
Keywords: make money online,work from home,marketing,business
Word Count: 490
Category: Marketing
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