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A Great Way to Win New Clients or Customers with Direct Mail

by David Ferrers

I wish I had a dollar for every time that some person has announced to me that they never read direct mail shots. They often say that they throw direct mail pieces right into the bin. I have also observed that several folk who say that they never buy anything from a brochure have items in their places that can only really be acquired from brochures.

The reality is that companies who sell by direct mail are about the most disciplined marketing experts in existance. They measure the effects of everything they do. They know to the nearest cent what quantity of cash they make from each mailing that they send out. They would never continue to send direct mail if they were not earning a return on their investment.

The reality is that direct mail does work provided that you use it in the correct way. So here are one or two tips.

First, always put your most attractive offer in the first line of your mailing. The explanation for this is straightforward, if your most tasty offer doesn't get your reader's attention nothing else will. It is absolutely certain that nobody will read the whole of your mailing to find an attractive offer that is buried in the text.

Our <a href="http://davidferrers.com/nlp-training">NLP training</a> tells us that we must use specific phrases and terms to gain and retain our reader's attention. When you explain exactly what you are providing, to whom and for how long, your reader will gain a more clear idea of what you are offering and how beneficial your offer will be to him.

Finally you should only mail to lists that contain the actual name of the recipient and you must only mail to lists that you know to be bang up to date. Make sure that you greet the recipient by name in the first line of your mailing. And don't forget to end with a call to action. Tell the reader precisely what you want him to do.



Imagine a precision instrument that records the actions, words and feelings of the best performers. Then download that data to a powerful decoder that analyses and codes the behaviour. Transfer the code to your personal control panel so that you can reproduce excellence at will. This is how NLP Techniques work. <a href="http://davidferrers.com/nlp-practitioner/">NLP Practitioner</a> David Ferrers will show you how to build your own control panel during <a href="http://davidferrers.com/business-coaching/">Business Coaching</a>, or at one of his NLP Training workshops or during NLP Practitioner Training in India.

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New Unique Article!

Title: A Great Way to Win New Clients or Customers with Direct Mail
Author: David Ferrers
Email: dirasu.113260.0@articlesamurai.com
Keywords: nlp practitioner,nlp training,business coaching
Word Count: 341
Category: Marketing
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