Marketing Trends: How SEO is Like Buying a New House
by Aaron Kaiser
Most people have a really good grasp of the fundamentals of the Real Estate industry. Many Americans will own a house at some time in their lives. Even if one never owns a home, they are likely to have considered buying a real estate at one time or another. There are very few milestone purchases like home buying and real estate is often the most scrutinized.
As such, most people are aware of the key variables that determine value in the Real Estate market: 1. Foundation 2. Structure 3. LOCATION
Foundation: Most consumers are aware of the fact that homes are built from the ground up. If a home's foundation is flawed, the entire structure could be at risk. The same is true in search engine optimization. A solid foundation is require for long term, sustainable success. In SEO, see: <a href="http://www.webdesignaustinseo.com">Austin SEO</a>, keyword phrase analysis and research is the foundation of your company's online marketing plan. All SEO effort should be centered on the company's targeted phrases. With an analysis of consumer search behavior, the SEO program will have the fundamental structure to support long term online marketing efforts.
Structure: While a foundation consists of building blocks of a solid residential structure, its only a fraction of the entire house. How many residents will eventually come to live upon this foundation? The fundamental value of a home's foundation is that it provides a permanent base for the structure that will eventually rest upon it . In the end, the quality of the construction is just as important as the foundation when assessing property value. As in the fairy tale story of the three little pigs, a house made of straw holds no real value.
As you might have imagined, in this analogy your company website is your online house. Google is the both the appraiser and inspector, and as such assesses a wide range of tests on your website to determine the value and quality of the construction. Just like in real estate, architecture is critical component in the calculation of property value, and the same goes for grade of materials used in construction. From an SEO perspective, construction materials include such components as:
1. Website coding: Best practices coding, including W3C validation, is essential to enable the search engines to properly index every line of code on your online property. While city inspectors can't evaluate every detail, the search engines can see EVERY line of code on your site.
2. Web site content: The old adage that content is king is as relevant as ever. And with the appropriate foundation work (keyword research), your content can be crafted to deliver maximum SEO impact via body content and other on-page elements (page titles, headings, anchor text etc). For example, if you have a page on your site related to <a href="http://www.webdesignaustinseo.com/austin-web-design/">web design Austin</a>, the content and wording on the page should be related to this phrase.
Location, Location, Location: The final variable of the property value equation is the address. External factors will always influence the value of a property. Even luxury properties fail to realize optimal value if they are located in low value neighborhoods. Off-property factors such as crime activity and demographics contribute significantly to real estate valuation.
Likewise, circles of association play a crucial role in Google's assessment of a web site. From an SEO perspective, high quality links will ensure your website has a great location. Search engines analyze the links to each website to determine the quality of the location in which it resides. If your site is connected with link farmers and spammers, you can't expect search engines like Google to attribute much value to your property. You're in the online hood.
In competitive markets, top Google rankings do not happen by accident. Want to prove to Google that your website should be ranked first? Make sure your link building efforts are focused quality over quantity.
Aaron Kaiser is the Business Development Director for Web Design Austin SEO, an <a href="http://www.webdesignaustinseo.com">Austin web design</a> firm that provides search engine optimization, web development and design services in the Austin metro area and throughout Texas.
---------------------------------------------------
You are receiving this because you signed up for it on 2012-01-11 from IP
To fine-tune your selection of which articles to receive, just login here:
http://www.uniquearticlewizard.com/bloggers/
using your username:
To unsubscribe please use the following link:
http://www.uniquearticlewizard.com/unsubscribe.php?mail=chiakhoaseo.thanhcong@blogger.com&code=be8dd06bc389a1220ca7344b6083f28f
---------------------------------------------------
---------------------------------
New Unique Article!
Title: Marketing Trends: How SEO is Like Buying a New House
Author: Aaron Kaiser
Email: kansascityseo1@gmail.com
Keywords: search engine optimization,web design,seo,texas,internet marketing,real estate,website design,website development,online marketing,austin web design,austin seo
Word Count: 661
Category: SEO
---------------------------------
0 nhận xét:
Đăng nhận xét