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SEO hints and tips for businesses following the Google penguin and panda updates

by Lee Smith

Probably the most widely used forms of website marketing is search engine optimisation (SEO). This is simply because of its ability to reach large volumes of a business's demographic and its relatively affordable nature. When done efficiently, it can propel an enterprise to the top of Google along with other search engines like yahoo and pull in plenty of highly targeted, organic traffic. However in this article Panda and Penguin world what can a small company do to get it's self visible in the search engine results. Let's now check out some SEO techniques along with some hints and tips for startup businesses.

Guest Posts

Creating guest posts for relevant websites and blogs is definitely an incredibly powerful way to build backlinks while generating direct traffic at the same time. It works by contacting an online site owner or blogger in your niche and asking if they would allow you to produce a guest post. From there, you will have to write a beneficial and insightful article that will naturally pique the interest of their audience. This can have profound results when their audience shares your posts with other people and visits your blog directly. Since a website owner or blogger's audience is likely to trust that individual, it would make it easier for you to gain their trust as well. As time passes, you can expect a pretty serious SEO boost and improved rankings.

Video Content

Another idea involves developing video content. For the reason that humans are visual creatures and not always enthusiastic about reading long winded articles, videos can be very helpful for reaching lots of people while also attracting search engines. For this technique, you need to produce a brief but quality video in regards to the products or services that your business offers. In most cases, you will want to keep it somewhere between 2 to 5 minutes with no longer than 10 minutes at most. From there, you definantely want to embed it within the content of your website and also on video sharing sites like YouTube. Doing this should help familiarize consumers with your products or services and should get placed in search engines.

Integrating traditional PR

It may also behoove you to utilize traditional PR to get your start-up off the ground and running. For example, you should build a relationship with the journalists in the relevant trade journal and local press. Advertising in there publications can be useful in building the first contacts, they may also be interested in competition. An editorial like in one of these journals are invariably high authority and relevance.

In addition to this, it's smart to reap the benefits of Google and author rank. These platforms are created as a way to rank the general quality of an author's work so that search engines can provide users with the most beneficial results. For this reason, you should join with Google plus if you haven't already and submit your profile and link it to your blog profile. From that point, you can gradually create your credibility and your content should rank highly as long as it's of good quality.

In addition, it's crucial that you track your SEO campaign. With the use of a platform like Google Analytics, you can keep track of all aspects of your marketing and SEO. Probably the greatest features is the capability to monitor which keywords are being sought after and which ones are providing you with the most organic traffic. After you learn what's working and what's performing poorly, you are able to tweak your SEO campaign accordingly. Consequently, you should be able to increase your efficiency and effectiveness while save your time.



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New Unique Article!

Title: SEO hints and tips for businesses following the Google penguin and panda updates
Author: Lee Smith
Email: adamsbizcrap@gmail.com
Keywords: SEO, startup business, Google, business opportunity, opportunity, network marketing, entreprenuers, blogging, Empower Network
Word Count: 609
Category: SEO
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