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The Best Company Names: Characteristics They Have In Common

by Reed Slidell

Did you ever wonder how the best company names of today were created? Yes. They were all created in a different way inconsideration of the products and services that they offer. Some of them were based on practicality and simplicity. Some, on the other hand, were a product of creativity. There really are no specific rules to follow regarding this task. However, there are some pointers on how thinkers of big business names did it before. They are the following. Study them and choose the ones which will work best for your own business. They can also help you have a successful online business.

Instant Recall - There would definitely be a lot of companies in the industry where your company belongs. With that, your business must stand out from the rest. This is what big businesses keep in mind when it comes to company name selection. If a customer is able to remember your business name without even looking in a directory, you have been successful in creating a label that sticks. Even experts of small business promotion advise this.

Invent A New Language - Surveys show that a company with an unusual tag is most likely to be remembered and create a new language. Who would have thought that a two-syllable word Google could mean a lot across countries? Besides being the largest search engine, it also means to find information in the net. You could be very inventive with the pronunciation and spelling. Just like the best company names we know so far, make sure that is not too hard to spell for searchability's sake!

Make It Short And Simple - In your effort to be unique, never use a phrase to label your business. Make it short and simple. One word is easier to remember. If possible, have it spelled as pronounced. Perhaps, the name you have in mind is a sentence of five words. Would you not think it will sound awkward? Moreover, missing one word can affect its visibility online.

Ability To Tell A Story - Customers could be keen in knowing the origin of the product or service that they are enjoying so much. Let us take Apple as an example. When its first line of products came out, people were wondering why electronic gadgets would be named after a fruit. Well, inspiration dawned upon Steve Jobs as he was spending much of his time in an orchard in Oregon. What is your story? Be ready to share it through your company name.

It Must Be Functional - Let us face it. There are certain businesses which must include the nature of their product or service in their names. This is expected among food products. Coming up with a name which doesn't sound appealing or edible or trustworthy for that matter can affect your sales. Functionality also helps when you build a brand online.

Not all of the best company names are a product of one time brainstorming. Some of them have evolved through time. Are you thinking that your business name is not good enough? You still have time to make the necessary changes. Do it now.



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New Unique Article!

Title: The Best Company Names: Characteristics They Have In Common
Author: Reed Slidell
Email: applications.dave@gmail.com
Keywords: the best company names,company name selection,business,online business,advertising,marketing,internet
Word Count: 525
Category: Marketing
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