Will You Become An SEO Consultant With This SEO Business?
by Eloise Solomon
Search engines read websites and give more prominent listings to those they find attractive. A site that is listed near the beginning of a search result has more chance of being visited. Making a website attractive to the search engines is known as Search Engine Optimization, or SEO for short. This SEO company needs an SEO consultant.
To give a website "natural" attraction for search engines means implementing web marketing putting specific keywords in the right places. This is instead of paying for advertising. Accurately describing what services and goods a company provides using keywords should be done at the time the website is created.
The text must describe clearly what products and services the company provides. The more precise the description is, the better. Look through the web site and make a list of the most important keywords. There are various free tools online for determining what people type in to the search fields when looking for these services and products.
The keywords and word strings should be added to the text on every page, especially at the top. The search engines like headings and bold letters so add these as much as possible. Do not overdo these techniques. They cannot read images so these need text in captions and "Alt" tags. "Alt" or title tags are a description of the image written in HTML (Hyper Text Markup Language) code. They can read "Alt" tags and the titles become visible when the mouse hovers over the image.
To allow the search engines to read the entire site, they must be able to access every page. They do this by reading the menu tab links. They can only read text. They cannot read dynamic menus written in Flash or JavaScript or drop down menus. Use specific keywords written in text for each menu tab. For example, use "Gas Fireplaces" rather than "Products" to describe what the company offers.
Search engines also give prominence to internal and external links. Wherever possible, link mention of an item to another place on the site. For external links, write keyword rich text around the link. Footer links on the home page are also useful. You can make these keyword rich and link them to a specific point on another page or to an external site.
To create external links, you can contact other suitable sites. There are online directories that list URLs (Uniform Resource Locator) for free. Also search for companies that offer services and products related to your website but that are not competitors. Ask them to put a link on their site to yours and put a link to them on your site.
All of the techniques that you use to attract the search engines must be fair and natural. They have means of detecting tricks. They can deliberately give a site a lower rank or ban the site altogether if they think you are trying to trick them to get a higher placement.
An SEO consultant must have excellent English. You also need to understand HTML. If you feel you have the necessary skills to accomplish the task, please contact this SEO company.
For extra details on how an <a href="http://seoshrink.com/default.aspx">SEO company</a> could help benefit your website, visit seoshrink.com today. If you are interested to see how <a href="http://seoshrink.com/seo-services.aspx">seo companies</a> can help improve your websites visibility, contact us today.
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New Unique Article!
Title: Will You Become An SEO Consultant With This SEO Business?
Author: Eloise Solomon
Email: dir@inx-gaming.co.uk
Keywords: seo company,seo companies,web marketing
Word Count: 522
Category: SEO
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