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Taking Advantage Of Green Printing Services For Small Businesses

by Dale Trent

Even though business websites are sprouting left and right, the use of printed materials for brand promotion still comprise a big part of effective marketing. Most business owners though are in a dilemma - whether they would push through with this option or not. This is due to the environmental movements coming around. Green printing is one of the solutions that service providers came up with to address this concern.

The first thing they focused in connection to this is the use of paper. Like it or not, paper is wasted when printed materials are concerned. Paper is a precious product that involves destruction of nature. Because of this, use of recycled paper and reduction of the size of the pages are suggested by the printer companies. When the size of the page is made smaller, the font and everything that will be seen in each page will be adjusted as well. If you do not want the page size to be adjusted, choosing recycled paper is another green printing option you can take. The downside with this is that recycled paper does not look that attractive. Ask then for paper that is made of 30% post-consumer waste. Although recycled, they look cleaner and whiter.

Next to paper is ink. The typical kind of ink used in most printed banners and printed materials is petroleum-based. Certain printer companies provide other ink options like soy and vegetable-based inks. Such inks are safe to the environment as they do not expend harmful chemicals into the air during the printing or recycling process. This is because they are made of organic elements and they breakdown easily. Perhaps, you need employee handbooks for your company. Go for coiled binders that are made of waste plastic. These are usually dark in color. They are hard and sturdy even though they are bendable.

Believe it or not, there are printer companies which still make use of the traditional printing methods. Besides promoting a slower pace of production, they entail processes that hurt mother nature big time. With online digital printing, you can be assured of quicker delivery of your prints, less mistakes on the outputs as corrections can be easily modified on the computer and less harmful effects on the surroundings. Furthermore, publishing only the exact number of copies that you need will be helpful. It cuts down the costs you have to shoulder and the garbage or wastage that may be caused by the extra copies.

This endeavour will not only help you cut costs. It can also help you create a great image for your business. Consumers will see it as a company that values the condition of the environment and not just the profits it must earn. Green printing for corporate promotional items is something you will need the help of the experts with. Search for a service provider that offers packages which promote this kind of printing. But before getting into any contracts or deals, come up with a copy of your material which no longer need modifications to avoid reprinting.



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New Unique Article!

Title: Taking Advantage Of Green Printing Services For Small Businesses
Author: Dale Trent
Email: applications.dave@gmail.com
Keywords: green printing,printed banners,corporate promotional items
Word Count: 508
Category: Marketing
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