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What It Means That The DJ Is The New Rock Star

by Cailyn Freeman

When you listen to radio these days, you may notice that there are fewer new artists strictly doing their own performance music. More and more, techno and all of its variations are becoming the standard for what is popular. We now live in a world where the DJ is the new rock star in an era of home recordings becoming the next big thing through social media, personal promotion and house parties that can create the next celebrities in sound.

Home recording software has done as much to give rise to this type of new music and artists as anything online. With the new technology, many performers have all of the tools at their disposal that they used to find only in professional studios. Bringing this type of technology to the masses means high-level productions can be made possible by more people.

As the Internet has changed many industries and the way they do business, so it has also brought radical change to the music industry. It used to be that record companies hand-picked the performers it would focus on promoting and touring to win fans and gain fame. Today, with online sites to sell or promote music existing for anyone to use, home recording artists can easily introduce their work to a larger scale of audience than previously possible.

This level of popularity and presence of these artists in online media and Internet sales can translate into huge ticket sales in arena venues. These performances are reminiscent of the old-school stars, without the bands but with lots of loud music and plenty of impressive light show techniques interwoven with the music. These performers gain the same fervor from fans as would singing celebrities of the past.

Part of the reason that this type of music has evolved and surpassed many other types is that previous formats no longer exist to introduce new music performers in a broad manner. Many radio stations are tied to specific formats that prove to be popular in larger markets, which may tend to lean heavily toward established hits. This can override promotion of newer, unproven artists in some cases. Television programming that used to be devoted to new music also has changed formatting to reality-based issue oriented shows and fewer venues to showcase music.

With TV and radio focusing on their own established markets, this leaves the Internet as a primary method of reaching people worldwide. These performers have social media at their disposal to work on promotions and to build audiences. Online videos offer them a chance to put together their own performances independently for mass distribution.

Many of these new artists turn to commercial exposure as an effective way to bring their music to a wider audience. Rock stars typically avoided this level of promotion, thinking it was not positive to associate their music to an independent item or brand. Today's artists, creating soundscapes instead of individual hit songs, generally accept this manner for people to hear their music.

So technology has given rise to the fact that the DJ is the new rock star in modern music. Take in the scene at any local club venue to see how this new trend is taking hold. You may find that this new breed of celebrity is more than a local personality.



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New Unique Article!

Title: What It Means That The DJ Is The New Rock Star
Author: Cailyn Freeman
Email: levlhed@gmail.com
Keywords: DJ,Rock Star,Music,Entertainer,Performer
Word Count: 549
Category: Music
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