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A Proven Lead Generation Process that Will Work

by Clayton Giesler

Leads are an indispensable part in constructing any sort of company effectively, whether it is a standard bricks and mortar company or an online company. A really good lead generation process is crucial to the economic success of any type of business, whether big or small.

You might think a lead is a lead, but you are wrong. Getting a cold lead and a highly focused lead may cost the same, but the second is obviously much better.

Throughout the selling process there needs to be a way to differentiate the qualified leads from the other, lesser leads that are not as targeted. Your conversion rates will be disappointing otherwise, you will get annoyed, and your company could fall to pieces. Don't fall into that trap.

Lead generation is going to be something you must do every day, and you have got to discover how to produce quality leads successfully. Offline you will invest lots of hours meeting leads, driving to and from appointments, and making phone calls. If one of your systems of prospecting is gathering paper forms and fliers, all this information needs to be shifted through and placed into a database. More details to your leads in the form of sales brochures needs to be sent by mail, and then there's the qualifying process that has to happen, adding more time and cost. After all of this, you then have to make a successful sell to that lead. That's the more traditional technique, let's explore just how it can be done today.

Article Marketing as Your Lead Generation Process

First off, utilizing a lead generation process online grants you access to a substantial number of people world-wide. Still, you have to narrow it down to individuals who are most likely to be considering what you have to provide.

You require an autoresponder. This will permit you to automate the follow-up procedure with your leads, and you will not need to constantly call your leads. This is an essential, must absolutely have business tool. If you are not building your own list, you are not building your company.

You require your own website or blogging platform so you can post your articles. You want to develop good quality articles that contain beneficial information, information that your readers will view as useful. You also want to target particular keywords in these articles. You will have to learn to shape your posts around these keywords, while still making them flow well for your readers.

At the end of these posts you want to have a transition paragraph and a call-to-action. This call-to-action will contain a link that leads to your capture page.

Promote your article to rank on the search engines, and share it on social media websites such as Facebook, Twitter, Google plus, etc.

It will take money and time to promote your company correctly. Like I mentioned earlier, you'll need to purchase your marketing tools (especially an autoresponder).

Too many people in internet marketing merely quit too soon, and join the great majority of others who've failed. They then find themselves right back in a job, or worse, out of work. So stick with it, and take substantial action over an extended period of time.

Let's do a brief recap.

- Target certain keywords that individuals are typing into the search engines, and that make sense for your business niche

- Produce excellent content that has your keyword sprinkled throughout

- Utilize a call-to-action at the end of your content that links to a lead capture page and has your autoresponder tied into it

- Promote your content to rank on the search engines

Why use this lead generation process? Because the world wide web runs on search, and this will give you better targeted leads that enhances your chances of getting a sale; and it will build your list.



Find out more about getting leads on-line and article marketing: <a href="http://www.empowernetwork.com/leadgenerationplus/blog/lead-generation-process/">lead generation process</a>. You can also find out more about a lead generation solution to take your company to the next level: <a href="http://www.leadgenerationplus.com/articles/mlsp-review-does-it-really-work-26095/?c=77369">MLSP</a>.

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New Unique Article!

Title: A Proven Lead Generation Process that Will Work
Author: Clayton Giesler
Email: wispp1@yahoo.com
Keywords: lead generation process,lead generation,network marketing,article marketing,internet marketing,marketing,online business,business
Word Count: 642
Category: Internet Marketing
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