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The Future of Online Marketing: The Potential Developments

by Amanda C. Natale

Nowadays, above 50 % of website traffic comes from search engines results and many individuals from around the world trust search engines in terms of fulfilling their business requirements. Although there are several people who use social networking sites to promote their business, such websites may just be perfect at obtaining comments or second opinions about certain services and goods. In the internet business, search engines are the still the king in terms of searching for offerings. Below are some possible developments which relate to the future of online marketing.

Search Engine Optimization or SEO - The internet will still be conquered by sites that own relevant and new links as well as content but there may be more customized and area-specific search results. Nowadays, search engines have been focusing on publication-date, geo-location, mobile device browsers, media content as well as previous behavior. Social Search and real-time search are new developments that Google introduced. There must be more detailed, relevant and personalized content that publishers will give so that search engines will get it indexed. Therefore, generating leads in the online marketing world can be possible by evaluating keywords, content and links in local content, mobile websites and social networking.

Email Marketing - E-mail marketing is also predicted to have a great future as e-mail providers have begun to include social media. The development of Google buzz that is included to Gmail social features for making a buzz will allow Googlemail users to follow whoever contact they always send e-mails to and chat with. Also, this gives an easy way to share experiences with built-in photographs, videos and links. In fact, this innovation has made it easier for users to share things publicly or privately.

Paid Search or PPC - Ppc advertising is intended to get quick site traffic and first page presence in search results by using defined keywords. As people continue to rely on search engines to look for information, they tend to click on relevant advertisements. The fee for this form of advertising will continue to be provided fairly. It's likely for PPC systems to utilize mobile technology to offer the best advantage. Established corporations in the online world will still invest money to use PPC campaigns since they always get satisfying returns on their investment.

Social Media Networking - Nowadays, many people are very focused on social media marketing, hence, investing smartly in such media can be a great decision. A search engine giant like Google is already concentrating on social networking sites like linkedin, facebook and twitter and it indexes them in search results. This emergence of social media networking is actually just the first level before it'll finally evolve. In time, social networking sites will include features like Wiki and RSS and also more interactivity through Web 2.0. Therefore, social media networking will greatly affect the future of online marketing.

Mobile Marketing - Mobile marketing comprises practices which let firms get in touch with their potential customers interactively with the use of mobile network or device. These days, many people who use handsets such as android phones and iPhones enjoy mobile business capabilities that offer an excellent space for mobility and web convergence. The current trend in internet marketing is the emergence of mobile solutions like mobile application development, mobile e-mail marketing, mobile messaging, area-specific marketing and mobile websites that are all provided at good prices. The evolution of smartphones has also given way to the beginning of channels including online sale collateral, virtual couponing, SM and also mobile pages.

Online Videos - Making use of internet videos is essential due to its interactivity feature that significantly impacts users. With such videos, users can easily share them at a low cost. As YouTube has started to become a great and convenient way to make steady website traffic, internet marketers can invest on video marketing.

Blogging - Blogging will always be an excellent internet marketing investment for both new and well-known blog writers according to <a href="http://www.dallasseogeek.com/">internet marketing consulant</a> experts. Websites can be regularly updated with new and unique blogs and content as search engines will always like new things. Thus, prospects could be converted into consumers by writing top quality blogs or content. Additionally, many large article directory sites continue to motivate their members to publish unique and high quality articles to them and they'll reward them with improved website traffic, more revenue and improved credibility which bloggers will look forward to get.



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New Unique Article!

Title: The Future of Online Marketing: The Potential Developments
Author: Amanda C. Natale
Email: joelito.yana@gmail.com
Keywords: dallas seo geek,dallas seo,seo dallas,dallas seo company,dallas internet marketing,dallas seo services,dallas search engine optimization,internet marketing dallas,seo services dallas
Word Count: 742
Category: SEO
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