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Are You Ready for Marketing Automation?

by Jonathan X. Livingsworth

Are your email marketing efforts not as effective as they once were at drumming up new sales? It is likely that you have outgrown the capabilities of email marketing alone and are ready for a marketing automation (MA) platform to optimize your emails and results. While email marketing is an essential tool, it really only allows for sending mass emails and tracking open rates. MA on the other hand, opens up a whole new world of features to help you increase revenue and campaign ROI.

Because email marketing is so limited in its capabilities, it presents some major challenges to marketers. It is probably time to look into a marketing automation platform if you are struggling to overcome any of these common disadvantages:

Email marketing is labor intensive

Email Service Providers don't allow you to automate when and how your emails are sent. This means that you have to spend a lot of time and effort ensuring that the right people get the right emails at the right time. With MA, the software manages your campaigns and develops your leads, allowing you to spend time on more important tasks.

Email marketing cannot be scaled

Every business experiences some growing pains as they generate more leads and increase sales. But if you don't have the systems in place to allow you to keep growing, these pains will turn into lost sales opportunities. Marketing automation platforms are built to grow as your business does, enabling you to scale up as new leads are generated, nurtured and converted into sales.

Email marketing doesn't let sales know when to follow up

This is a huge obstacle for many companies because it creates dissonance between the sales and marketing teams. Sales reps don't want to waste time contacting leads that have no interest or are not yet ready to buy. Email marketing allows for tracking open rates and click throughs, but offers no way to differentiate leads to let sales know when they should act. Integrating a marketing platform will go a long way in aligning sales and marketing by scoring and qualifying leads so sales can be converted more quickly and easily.



Jonathan X. Livingsworth is a writer in the world of marketing automation. If you are interested in working with the latest from Marketo and marketing automation he suggests you check out <a href="http://www.pedowitzgroup.com/solutions/tactical-services/technology/">marketo consultants</a>. You can learn more about this revenue marketing company at <a href="http://www.pedowitzgroup.com">www.pedowitzgroup.com</a>.

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New Unique Article!

Title: Are You Ready for Marketing Automation?
Author: Jonathan X. Livingsworth
Email: rafael.e.zabala@gmail.com
Keywords: lead follow up, lead management, lead generation, marketo, marketing automation, email marketing, online marketing, marketing, business
Word Count: 358
Category: Marketing
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