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How To Do Web Site Optimisation

by Eli Webbing

Search engine tools including Google, Yahoo and Bing have become vital tools for any one searching for online information, services and products. If you happen to have a website and are looking to trade online, you will probably be aware from your own experience of searching the Net that it is rare for people to seek for any product or service beyond the first few results.

So, assuming you as a website owner want your website to be popular, competitive and profitable, to have any hope of receiving enough traffic you need to apply various strategies to have any chance of ensuring that your pages appear in those top results so you <a href="http://smallbusinesswebsitebuilders.com/web-site-monitoring-with-traffic-travis/"> increase your website traffic</a>.

Lets make something clear at this point, the term website position is a misnomer. Websites don't have a position in the search engines, only web pages (including your home page). When a person searches the web for a phrase, the search engine lists all web pages relevant for that term in the order of its own criteria of relevancy.

To get high ranking, you need to persuade search engines to count your site an authority for your industry keywords. Essentially, if you fail to optimize your website you will lose out on massive volumes of Internet trade. The majority of <a href="http://smallbusinesswebsitebuilders.com/">website builders</a> include optimization tools

In this article I will discuss various ways to optimize your web page content so you can get more traffic. Fortunately a lot of your competitors are unlikely to optimize their pages this way so this should give you a big advantage.

Some of the most important factors search engines take into account are your page titles, links, and how your text is highlighted. Others are the keywords in your content, page length, image optimisation, time spent by visitors on site, meta tags and keyword density.

Make sure your title always includes your main keywords. For example if your web page is about feeding rabbits, your title shouldn't just be 'How to take care of Rabbits' but should be much more specific. You need to think about what someone searching the Internet would type in e.g. if they would type 'good rabbit feeds', your title might be 'How To Source and Prepare Good Rabbit Feeds'. If possible the keyword phrase should be positioned near the beginning of the title.

Most news websites include links to their other pages within their article. This is a good feature for you to copy. Try to link to your most important articles as linking this way boosts your page optimisation.

Highlight your important keywords in bold, italics or by underlining them. In fact you can do all three. You should also break your articles down into subsections with highlighted sub-titles. If you have access to an in-built HTML editor for your website you can also tag your subtitles with header tags.

Keyword density is a measure of how many times the same words appear in your content. . Search engines are likely to penalise your content if the keyword density is too high, so you should as much as possible use alternate phrases with the same meaning, or variations of your key phrases. You should also make your pages as long as five to seven hundred words.

When it comes to the images you have on your website pages, you should always make sure you don't just name them randomly. Instead change their names to include your keywords. In addition, you should include them in your image ALT tags and captions.

Essentially, there are many things you can do to optimize your website so that it eclipses your competition, especially when they are either not aware of, or able to apply these techniques. Applying these to each page of your website will give you a welcome boost in your website ranking.



Kavaro Jensen has created many successful sites both as a website designer and niche web site owner. To access an easy to use <a href="http://smallbusinesswebsitebuilders.com/web-site-monitoring-with-traffic-travis/">web site optimization tool</a> including video training, <a href="http://smallbusinesswebsitebuilders.com/">click here</a> now.

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New Unique Article!

Title: How To Do Web Site Optimisation
Author: Eli Webbing
Email: support@webitlondon.co.uk
Keywords: web site optimization, search engine position, website ranking, web site ranking, SEO, web page optimization, Search Engine Optimisation, Website Ranking, Increase Website Traffic, Website Traffic
Word Count: 651
Category: SEO
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