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Converting bad online reviews to increase your business

by Maritn Avery

I pointed out during the last blog a technique that's widely used to get rid of unfavorable online reviews is to construct mini-sites, optimizing them where they start to rank highly on the search engines and therefore, knocking down the negative review website in order that they drop further and further in Google's ranking so nobody will see them. Even though this is an useful technique, the issue lies in the fact that Google gives such authority to these sites and ranks them so high that it's very difficult to drop their ranking. As a result, normally it takes a very VERY long time to see results.

The truth is, as soon as you're able to bury these websites, it could be too late and you'll have been compelled to close down your clinic. So action must be swift and effective because the most of your potential patients will certainly see these reviews before going to see you, you have turn these websites to your favor. More significant than being swift and effective, is that each step of your efforts must be done properly from the very beginning.

Mentioned previously in my last blog, having your patients reply to these damaging comments with positive comments is definitely a powerful way. Having said that, since writing the past blog, I had quite a few docs emailing me stating that as an alternative to having their patients write a good review, they did it themselves. That is to say, the docs wrote bogus reviews.

The result they were called out on it! Meaning, people posted on the thread that the doc wrote comments themselves and that they were completely fictional, therefore further destroying their credibility. And overcoming this is unbelievably hard. Sadly, even legitimate comments can be detrimental to you as they too can also be mistakenly called out as fake.

However, there is a better way and like I just mentioned, it's by transforming these detrimental review site(s) into practice building and reputation building engines!

How can you do that? Before I answer that, allow me to state this to be able to have cynical people listen to you, you have got talk to them where they're most at ease, most comfortable and above all, where they are most receptive and open to your message. Where is that? In their home! Now you're probably saying "Why would anyone allow me to inside their house to allow for me to explain myself?"

Well, I'm not suggesting that you do this, but should you do this and they did let you in, you'd know for sure that they're interested in hearing whatever you had to say, that they'd offer you a chance to explain and that they'd probably be more ready to visit your office as a new patients once they heard your side of the story. Right? Right.

Well, thankfully with the technology nowadays, you are able to reach these individuals inside their homes without stepping inside. And it's available in the way of "WEBINARS". That is, live online seminars that you can perform before your webcam that people can view on their computers from the comfort of their house.

So going back to my last point, if people were to let you inside their homes (by watching you live on their computer) aren't they giving you the opportunity to explain yourself? Wouldn't they be more receptive to your message? And wouldn't they be more likely to give you a chance and book a consultation with you? Answer Ya, they will be!

So here's the simple and highly effective method to turn these negative online review sites to your benefit and build up your practice once again.

Simply write a post on the site, needless to say within the thread where all bad comments are, and say something to the effect

"Hello All, This is Dr. X and I was told of these comments from a patient of mine who saw them. Needless to say, I'm shocked and saddened by these comments as we at clinic name have always made it our mission to deliver the best care possible to our patients within a warm and loving environment. Although, it's impossible to help everybody, we all do everything we can for all of our patients. But there are a few patients who have not been satisfied and have chosen to post on this site. We wish to set the record straight and we invite everyone to watch and talk with us live online, from the comfort of your own home, in an open Q&A format where I'll answer all you questions and show you what our clinic is actually like. Please give us an opportunity to explain and join us on every Date & Time by going to webinar domain and just for taking the time to hear us, we'd also like to offer you a special gift. Yours, Dr. X"

Before I get more into webinars, i want to address this invitation.

Again, these review sites will be ranked high on Google for a, long time and you've got to deal with these comments immediately and show the readers you have absolutely nothing to hide and you want to re-establish your good name. Write in an informal and humble manner so you appear like real down to earth person rather than some stuck up doctor. Having positive comments is one thing, but allowing website visitors to actually watch you, relate to you and be able to get their concerns answered, is priceless and far more powerful in re-establishing yourself.

Now, there are going to essentially be 2 types of folks that will certainly make a point of watching you. Those people who are wanting to hear you out and provide you with the opportunity to explain yourself and other people that are curious to check out the doc which everybody is bashing. In any event, these are all potential new patients. NOT ONLY THAT, but once these individuals get to know the real you and realize how caring you are and how you have been misrepresented, not only will they come in as potential patients, but they will spread the word about you AND may even write a good post on the review site. So in time, you will not only save your clinic from shutting down, but you'll gain new patients and more importantly, the negative comments on the review site will probably be disregarded by visitors.

To be maximally effective, I recommend that you hold a live webinar every week for about 30 mins in order to reach as many people as you can.

Side Note: Once you see how highly effective webinars are, you are going to most likely carry on doing them for all your Health Care Talks, Lunch & Learns, Health Care Booths etc. because you'll not only will you have the ability to reach the people right in front of you, but you'll be able to always reach the 100's if not 1000's of people online. Imagine the amount of new patients you can now potentially get!!

Where could you go to locate a webinar service? Well, there are lots of that you could find online. One of the best is Gotomeeting, but for the most part, they all are quite good. But there are some drawbacks with these services.

1. Cost: Since you have to be charged any time you use their service, pay for the duration of your webinar, the number of attendees and up-sell features (e.g. webinar host/co-ordinator) it can get very costly.

2. Different Access Code - any time you hold a webinar, you'll receive a different access code to give to your attendees. So rather than posting only one time for all of your upcoming webinars, you'll need to make several posts. Problem with this is the fact that review sites will likely block your posts because they will be deemed similar. As a result, your future webinars won't have attendees.

3. Webinar is not connected to your internet site - webinar services are not attachable or embeddable into your website. This is a major downfall because viewer of your webinar may wish to get more information regarding your clinic so having the webinar embedded into your website makes your information readily accessible to your visitors and raises the probability of them booking a consultation. People are essentially lazy and the more steps it will take to get something, the more unlikely that people will act. So without having your webinar embedded, you can expect to lose potential patients.

4. No downloadable options - skeptical people generally will not make quick decisions nor making financial commitments. So during your webinar, viewers should have the option of downloading a Gift Certificate with some sort of promotional offer (e.g. FREE examination and Initial treatment)

There is however a better way. An even better webinar option and it successfully addresses all of the above issues and enables you to maximize your viewer-to-new patient conversion. Furthermore, now you can hold as many webinars as you would like and at any length of time as you want. And the best part the cost is pennies! Promodocs chiropractic website developers has created built-in website webinar feature (exclusive to Promodocs <a href="http://promodocs.blogspot.ca">chiropractic websites</a>) that enables you to direct viewers to your website to watch your live webinars without making use of access codes and continuous posts. Thus making your posts far more effective in being able to reach a more substantial audience.

Additionally, Promodocs <a href="http://goarticles.com/article/Protecting-Yourself-From-Negative-Online-Reviews-of-Your-Clinic/7215230/">chiropractic website designs</a> also have integrated into their websites Event Calendars where you can post upcoming webinars and events (e.g. Health Care Talks, Lunch & Learns, Trade show Booths etc.) that your online visitors can make note of and attend. Lastly and most importantly, after performing your compelling webinar, your internet viewers can take immediate action through the use of your Promodocs Fillable Online Intake form and Online Patient Scheduler so they can easily and quickly schedule a consultation with your office.

Therefore having an all encompassing website webinar feature is so very important in obtaining new patients simply because you need to make everything readily available for your online website visitors to book a consult once you have them pumped up about you and your clinic. Needless to say the decision is up to you. So whether you utilize a Promodocs site or a webinar service, it is vital that you take action immediately, allow visitors of the negative review sites to get to understand the real you and to build back up your clinic.



Promodocs is the only <a href="http://tinyurl.com/cls7gub">chiropractic website developers</a> to provide Full Spectrum Extension chiropractic websites - the most ground breaking and effective chiropractic websites on the market today. Promodocs' <a href="http://tinyurl.com/col2dyk">websites for chiropractors</a> have been specifically crafted to address the triggers that encourage your visitors to take action and call your office like no other chiropractic website in the industry.

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New Unique Article!

Title: Converting bad online reviews to increase your business
Author: Maritn Avery
Email: contactus@promodocs.com
Keywords: how to turn negative online comments to your benefit, how to make negative onine reviews work to your benefit,online reputation management, internet reputation management,online marketing, online public relations
Word Count: 1774
Category: Marketing
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