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Marketing Strategies Through Email Campaigns

by Cesar Tan

Email marketing was used to get in touch with consumers even before social media was invented. Because a lot of people use websites like Facebook, Twitter or Google+ to promote their products, the need for e-mail marketing is now being ignored and rejected. However, emails can still be extremely effective to get messages across to potential leads. To help you with that, listed here are some tips that could allow you to put into practice an effective email marketing strategy.

The first thing that you should remember is to avoid being marked as spam on inboxes. Be sure to make the From name your company name or a name of a known person in your company to do this. The subject line must be 20 to 50 characters only because having too long subject doesn't look ordinary. multiple exclamation points and all caps should also be avoided.

The second way is to practice permission-based marketing. To do this, you need to ask your probable consumers first if they want to receive emails from you. If they say yes, then that would be the time where you could send your emails. This is considered as the most organic and ethical way to develop your mailing list. Segments could also help because by separating your e-mail list, you could send appropriate messages to the people who requested them.

The last one is to be consistent with your sending frequency. Remember to choose a schedule and follow that. It might be weekly, biweekly, or monthly. You could e-mail business from 9 in the morning to 3 in the afternoon Tuesday to Thursday for best results and consumers could be emailed from 5pm to 8pm, Tuesdays and Thursdays.

Remember that e-mails are still useful and to see how useful it is, you need to measure your email marketing success. You could consider using online tools to measure your accepted e-mails, bounce, accepted rate, click through rate and gross profit gained from e-mails. Only by doing this will you realise how effective and useful emails are on your marketing strategy. If that is still not effective then you could consider hiring an organization that could provide <a href="http://www.magicwebs.com.sg/singapore-seo">SEO</a> service. By utilising <a href="http://www.magicwebs.com.sg/">search engine optimisation</a>, you can boost your ranking on search engines thus, also improving your marketing campaign.



For related articles on <a href="http://www.magicwebs.com.sg/seo-singapore">SEO singapore</a> or visit <a href="http://www.magicwebs.com.sg">www.magicwebs.com.sg</a>

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New Unique Article!

Title: Marketing Strategies Through Email Campaigns
Author: Cesar Tan
Email: Buy1GIVE1@gmail.com
Keywords: email marketing,email strategy,emails,marketing strategy,seo and emails,search engine optimisation and emails
Word Count: 395
Category: Marketing
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