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Viral Marketing Efforts: Things To Remember

by Esme Spence

As the world increasingly connects via mobile devices, the Internet, and social networks, viral marketing can look more and more appealing for businesses. But, this does not necessarily make it simple. An SEO firm may be able to help you with creating these marketing campaigns, but they can't guarantee that campaigns will be successful. There are some basic tenets that you should remember that could help a viral marketing campaign find more success in advertising a service, product, or brand.

So what are the important tenets to remember for viral marketing campaigns? First, you ought to remember who your audience is and their likelihood of actually acting on whatever the invitation is that accompanies the viral campaign. Second, you want to ensure that the invitation isn't lost in the midst of the campaign. Finally, you can find contemporary popular topics that will help your campaign to speak to potential customers.

Popular marketing campaigns do not automatically equate to success, often not in the way the sponsor business wanted them to be successful. One such example included an Old Spice viral campaign with a burly idealized man that was widespread but somewhat unsuccessful in the way described. Old Spice's popular campaign featured video clips and television commercials of the model perfect man speaking to women, telling women he was the "man your man could smell like." The campaign got millions of online video watchers, celebrity involvement, and led to various parodies. However, it has been said that sales for the products it was mean to advertise remained basically the same despite the campaign's popularity. The campaign was aimed entirely at women buying deodorant for men, and it seems Old Spice likely miscalculated the size of this demographic that was up for grabs. Paying attention to the needs of your intended audience is key to successful viral marketing.

A commonly overlooked element of viral marketing is the invite. So much attention is paid to the viral part, that some advertisers forget they're supposed to be marketing. You can have a viral campaign that reaches millions of people, but if they do not come away from the campaign with some inclination of what was being advertised, they will not act. There are of course varying degrees of invitations. Those that are less intrusive and that are merely trying to establish a brand will have an easier time being spread, typically, than those that have a hard invitation. Whatever your campaign, don't focus so much on spreading it to so many people that you forget to market.

Finally, SEO firms and other advertisers can often make use of contemporary trends. Capitalizing on alluding to or mimicking things that are already in the public eye may lessen the distance to reaching an understanding with a campaign's participants. This is where parodies, spoofs, and references to current news topics may come in useful.

Viral marketing may seem like an easy way to do marketing in the modern social atmosphere, but any SEO firm can tell you that it is difficult still and you often need to work hard at it to be successful.



Want to learn more about <a href="http://www.avant8.com/viral-marketing/">viral marketing</a> then look on Esme Spence's website for more information on this and an <a href="http://www.avant8.com">SEO firm</a> near you.

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New Unique Article!

Title: Viral Marketing Efforts: Things To Remember
Author: Esme Spence
Email: Blair@blootek.com
Keywords: viral marketing,SEO firm,on line marketing,marketing,business,
Word Count: 517
Category: Marketing
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