Why Every Small business Has To Have a Website
by David McArthur
If you have yet to establish an online presence by using a website, then you must start thinking of it now. Indeed, every organization regardless of its size needs to have a website of its own and for good reasons, too.
Prevalence of the Internet
It is approximated that greater than one-third of the world's population employ the Internet for a wide variety of activities and purposes. Goods, products and services along with data, information and tutorials can now be located online so much so that many can live fulfilled lives with the Internet at its center. Think of online shops for essentials and luxuries of life; of social networking sites to reach friends, find spouses and establish groups; and of job sites for employment, among other examples.
You must then establish an online profile for your products and services simply because almost everybody will look to the Internet to manage their needs and wants in life. It is best to reap the benefits of such an untapped opportunity to promote your own organizational goals particularly in improving your sales revenue.
Modern day Business Card
Think of your website as your modern business card. Instead of just reaching out to the people with whom you have had personal face-to-face contact with, your business' website will reach citizens from the world over! If you play your cards right, your local operations will then expand to the national and, hopefully, the international markets. And you did not even have to travel to meet your prospective customers either.
24/7 Access
Not only is your website your modern calling card but it also allows your would-be customers to automatically see what you can offer through products and services. You can immediately make an impression on them with your aim being to wow them into promoting your products. It assists, too, that the Internet is not bound by time zones. Your customers, both present and future, can handle business anytime, anywhere - certainly, this is good for business.
Adds Legitimacy to Your Enterprise
In the same way people wanted businesses to have a physical address, people also expect businesses to have an online address. If you cannot provide an online address, your prospective clients may question your legitimacy and, thus, avoid doing business with your company. And even when you have established beyond doubt that, indeed, you are running a respectable business, your clients will question your ability to adapt to change. They have every cause to think that you are behind the times, so to speak, and in a world where competition is fierce and change is fast, being behind the times will mean being left out in the race to market dominance.
Outstanding Marketing Tool
But establishing an online presence by using a website is insufficient to use the Internet to the fullest - as an excellent marketing tool. You must also use social networking sites, article directories, chat forums, message boards and other online mediums to spread your message about your products and services. Or else, your organization website will not crank out the traffic it needs to translate virtual presence to actual profits.
Indeed, the Internet is an excellent tool to advance your business interests but it is just a tool. You must learn how to use it and use it well.
David McArthur is a marketing consultant in Houston, Texas. He recommends that all his customers have websites and also has a list of <a href="http://www.webhosting-service-providers.com">web hosting service providers</a> for them to choose from when they start the process of setting up their websites.
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New Unique Article!
Title: Why Every Small business Has To Have a Website
Author: David McArthur
Email: christajcurry@gmail.com
Keywords: websites,online marekting,marketing,business
Word Count: 550
Category: Marketing
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