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Penguin And Panda: Google's Innovations Are Beastly Algorithms

by Celine Nguyen

Inside the zoo, animals run and play with one another. Various animal species are nursed and handled so that spectators can fully recognise the beauty of the animal residents.

In the SEO industry, the idea of a zoo is associated with the most influential brand in the search engine market, Google. Truth is, many SEOs are joking about the Internet giant's impending transformation into a zoo, mainly because it has a passion for black and white creatures such as Panda and Penguin.

But mind you, the Penguin and Panda creatures aren't like typical animals. They don't roam about the Internet jungle landscapes to entertain <a href="http://www.magicwebs.com.sg">SEO</a> minds, marketers and optimisers. Interestingly, Panda and Penguin are all about business. These algorithm updates, contrary to popular belief, are thoroughly coded and designed to weed out spammy sites over the Web and lash out at web entities that intentionally trick search engines to acquire better rankings.

The Panda update in 2011 hunted down websites that did not pay attention to Google's demand for high quality content. This means that sites with crappy, purposely plagiarised content taken from other high ranking sites were all happily flushed down the drain by Googlebots. Having targeted 12 percent of listings, Google Panda concentrated on websites robbed of content value, those web entities that didn't present Google users with well-written, highly relevant reading material.

The Penguin update presented just this year affected 3 percent of listings. Upon releasing Penguin, Google officially stated that the algorithm update was keen on rewarding only high quality web sites. This meant the merciless elimination of websites that engaged in black hat SEO or gray hat SEO and supported tactics such as link buying, link scheming, keyword dilution and cloaking.

Despite the shared feeling of upset of many optimisers aimed at Google, the Internet giant prides itself in diversifying its algorithm shifts to bring a more responsible, valuable virtual marketplace for every end user.



Related articles on <a href="http://www.magicwebs.com.sg/seo-services">SEO Services</a> or visit <a href="http://www.magicwebs.com.sg">www.magicwebs.com.sg</a>

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New Unique Article!

Title: Penguin And Panda: Google's Innovations Are Beastly Algorithms
Author: Celine Nguyen
Email: Buy1GIVE1@gmail.com
Keywords: Google Panda,Google Penguin,Google algorithm updates,SEO techniques,white hat SEO,SEO Singapore,SEO Firm Singapore
Word Count: 325
Category: SEO
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