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Optimizing Your Website with 4 Easy Tips

by Jonathan X. Livingsworth

We all know that websites need content to help inform customers about your products and entice them to buy. But in this new age of marketing, simple content just doesn't cut it anymore. Buyers want to receive unique and valuable content and feel engaged throughout the buying process. Providing this experience on your website will attract more traffic, increase conversion and spread brand awareness through social sharing.

Every business is different, but incorporating some of the following into your site will help take it to the next level:

Add Graphics

Like most people today, buyers want to receive product information as quickly and effectively as possible. There is no better way to do this than through the use of an infographic. These graphics let you tell your story in a unique and engaging way without forcing your audience to read through countless pages of information. They are also great for using on social media sites, where they will increase brand awareness, one share at a time.

Include a Blog

Many sites still don't offer a blog, even though it is the simplest way to interact and engage with customers. Blogs add a human touch to your site and make people feel like they know the employees behind the brand a little better. Just make sure that you post regularly to keep the site current.

Add Useful Resources

You can add even more value and content to your website by including how-to articles and guides that are helpful and informative. These are resources that don't have an expiration date so they can be posted at any time to update your site with new content. An added bonus is the new traffic generated by the additional keywords in the articles.

Include Helpful Downloads

Many businesses need a way to provide more complex information on their websites, without over-complicating their existing pages. Because blog posts and articles are better suited for things like how-tos and tips, providing downloadable whitepages and case studies is the best way to offer this kind of info to your users. If they are professionally written and presented in compelling ways, your prospects and customers will want to keep them as a valuable resource. They will probably even be willing to exchange contact info for the download, and increase your number of leads in the process.



Jonathan X. Livingsworth is a media writer in the world of marketing. If you are interested in working with the latest in marketing he suggests you check out this <a href="http://www.pedowitzgroup.com/lead-generation-strategy/">Lead Generation Strategy</a>. You can learn more about this revenue marketing company at <a href="http://www.pedowitzgroup.com">http://www.pedowitzgroup.com</a>.

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New Unique Article!

Title: Optimizing Your Website with 4 Easy Tips
Author: Jonathan X. Livingsworth
Email: rafael.e.zabala@gmail.com
Keywords: digital marketing strategy, search engine optimization,online marketing, b2b marketing,internet marketing, business marketing
Word Count: 387
Category: Internet Marketing
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