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Defining Organic Seo

by Thomas Spinelli

A popular definition of "Organic SEO" is the optimization of content on a website to gain better rankings on search engine result pages. When Google, Yahoo, and other such search engines are challenged with displaying relevant search results to the browsers, organic seo, helps them decide that your site is a good choice. This is not to be confused with PPC, or paid search, which enables websites to have high rankings by paying to be placed up above organic listings. They usually are charged based on impressions or the number of times the website link shows up, as well as for conversions, which are known as "click-throughs".

Organic SEO is achieved by having a website that conforms to the rules of the algorithms used for search ranking better than competing sites. Truly organic content is much more than that, however. Just as the term "organic" in foods and other materials refers to an ethical and natural way in which an item is raised, nourished and treated, in search it has similar connotations. Practicing organic SEO means providing a website that shares quality content and offers actual value to the visitors, performs frequent updates, and uses law-abiding processes. If the website does these things consistently, it will enjoy great rankings in unpaid, organic search results.

As recently as 1-2 years ago, all that was needed to get your website discovered by search engines like Yahoo, Bing, and Google was to fill your content with keywords, even if it was poorly written. Then you would update your content once in awhile and that was that. Even before that, webmasters were able to get away with unsavory tricks like cloaking text, a slick method that involves writing the keywords in a white font in the margins of web pages. These words could not be seen by humans but were indexed by search engines and helped to gain great rankings. Currently, search engines are better able to detect efforts to deceive them and have tightened up processes to prevent these low quality websites from being ranked on the first few pages of results.

The Panda update from Google a few years ago was a radical step taken by the search engine company to protect searchers from low quality websites showing up in search results. The Google update forced websites to review their published content in terms of quality of the writing, plagiarism or duplication of content from other sites, and lowbrow tactics such as keyword stuffing and cloaking text. This update was a major blow to link farms, many of which had multiple articles on similar topics published on their sites to provide platforms for online advertising, affiliate links and back linking to other websites solely for seo reasons.

Since the implementation of Google's Panda update, the first 2-3 pages of current search results will usually show websites that are using good organic seo practices. This has resulted in professional SEO's and website designers having to rewrite their web content, illiminate duplication and make sure the quality of their overall message in terms of copy was tight. Since simply copying other sites content was no longer allowed, unique organic content production has become a serious business in its own right. To recap, Organic SEO relies on following the best practices and writing quality content that will be useful to visitors as opposed to the many tricks used by webmasters of old. A website designed with quality organic content attracts more visitors and keeps them coming back. It also attracts links from other sites, which the search engines love. If you aere able to conform to the guidelines and continually add unique and relevant content to your website, you will surely be rewarded with great rankings!



Want a free evaluation from a <a href="http://www.charleston-seo-firm.com/">Charleston SEO Company</a>? Call today!

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New Unique Article!

Title: Defining Organic Seo
Author: Thomas Spinelli
Email: jcahalan@gmail.com
Keywords: Organic seo,optimizing your website,content creation,seo,internet marketing,advertising
Word Count: 621
Category: SEO
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