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The Terminology Behind Email Marketing

by Colette Dillard

All online marketers know the allure of email list marketing and how profitable it can be. Even though it is not hard to put it all together, there are many challenging aspects. That fact alone accounts for the relatively low number of successful email marketers. But you should not let that get in your way or otherwise dissuade you from doing it. If you are unaware, then we will tell you to do some learning before jumping into it. Become prepared and arm yourself with knowledge because there is a learning curve. The smart approach is to be patient and discover the important information, first.

If you plan to stop something and make sure it does not happen again, you must first know what is causing the problem. So let's consider a phenomenon that applies to all email list marketers: the hard and soft bounce. If you are going to build email lists, then you will eventually run into the hard bounce. This is when you get an undelivered email. There is always a chance that something long term is changed. Or, someone failed to give you the correct email address. This will ultimately produce a hard bounce. But, if a person has a full inbox, then that is called a soft bounce. This is not permanent.

Once your email campaigns are running, then you will need to know about click through rate. CTR is expressed as a percentage, and it derives from the number of clicks on a link divided by the total number of impressions for the page where the link resides. Obviously your promotional emails will have some kind of link for more information or the offer itself. A very simple script for tracking is how this is recorded and done, but autoresponder companies do that in background.

The single opt-in lacks the confirmation step that the double opt-in imposes on the subscriber. Obviously, there is no record of confirmation the person actually subscribed with the single opt-in. However, this method is still very popular with marketers because it increases the rate of subscriptions. Yes, people can be fickle at times by signing up to be on your list but never clicking the confirmation link they receive - if you use the double opt-in. With a single opt-in, the person gives you their contact information, and then they are merely sent an email stating they have subscribed.

If you are new to email marketing, we recommend you avoid getting paranoid about the false accusation of spamming that can occur with a subscriber. We have no statistics or any kind of data on how prevalent that is in the industry. But it is something we hear about very infrequently, and we feel it is not worth worrying about. Nevertheless, you should go with which ever option makes you feel most comfortable.



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New Unique Article!

Title: The Terminology Behind Email Marketing
Author: Colette Dillard
Email: Submissions@robselaney.com
Keywords: make money online,work from home,marketing,business
Word Count: 473
Category: Marketing
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