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Social Media Marketing Provides Numerous Benefits

by James Tolve

There's no question: sites like Facebook, Twitter, YouTube, LinkedIn, Bebo and StumbleUpon can drive huge customer numbers to your products and services. Social media marketing is a fast growing, huge business. It is all about drawing customers to your business or its website. One day, you're posting a video about your product and by close of play it could be viewed all around the world.

You can't ignore social media. Here is a highly effective and fast means of promotion. For lots of companies it's already overtaken TV, print and radio advertising. It costs not a penny to establish a Facebook or Twitter account. Once done, you can share photos, maps, news, video, events and their invitations in double quick time.

Many businesspeople already have their blog. It's straightforward to link that to the main social media sites. So, each time you post something new, it's instantly promoted via Twitter and Facebook, driving users back to your site. But many realize a blog alone is not enough. It's quicker and easier to broadcast straight from a Facebook page which is completely WYSIWYG, than to do all the coding in HTML for your blog site.

Twitter is a little more complex as you're given just 140 characters to write, which usually include a tiny URL created especially. So it is a little more work plus you'll still use an external page that you link to with the tweet. But don't ignore millions of customers who prefer Twitter to any other platform.

Those in the restaurant, real estate, tours or vacation industry have found social media marketing an absolute boon. You can post pictures, prices, videos, special offers, news updates, menus and whatever else you can think of, right there, on Facebook. But be careful: some try to promote their service within popular groups, where advertising is actually against the rules. Stick to your page or buy a side ad rather than upsetting group users and Facebook itself by advertising where it is not allowed.

All businesses should consider a video channel on YouTube, especially if products sell visually. A walk through of a house, holiday resort or RV for example is great for potential customers. The numbers are staggering. YouTube has 490 million users watching 2.9 billion hours of video every month. 400 Tweets containing YouTube links are posted each minute. 150 years' worth of video is watched on Facebook each day.

A key success factor is building a community with whom you communicate regularly. Those who Like or Subscribe to your page on Facebook, follow and retweet you on Twitter or subscribe to the YouTube Channel. To get and keep these potential customers, you need timely content that's regularly updated; that is interesting, fun and/or useful. Some highly successful social media campaigns have gone viral: people who like them will share them widely.

The quirky and novel works when it comes to social media marketing. No-one who has seen the 'Where the hell is Matt?' video will forget it, and neither will Matt's sponsors as the video has exposed them to 42 million unique views. Even the world's longest established, mega corporations now know that original, unusual video and photos are capable of capturing global audiences in a moment via social media marketing.



<a href="http://www.jamestolve.com">Social media marketing</a> is becoming a stronger influence in the toolbox for eCommerce businesses. You can learn more about techniques and benefits of <a href="http://www.jamestolve.com/social-media-marketing%20">social media marketing</a> by visiting our website now.

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New Unique Article!

Title: Social Media Marketing Provides Numerous Benefits
Author: James Tolve
Email: wha97@aol.com
Keywords: social media marketing tips, social media marketing, social media
Word Count: 539
Category: Marketing
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