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Effective proposal you can use to win a video production contract

by Kris Simmons

I was recently informed that the big corporation I was working with for a yearly project decided to open their production project up for bids. For eight straight years, I was their service provider for this project. It gave me the impression that they might not have been satisfied with my work or they might be looking elsewhere to get a cheaper deal.

They were consistently delighted with the work I have given them and some of the people in that company already became my personal friends. I bet that the issue is about the price.

Of course I opted to keep this client because I didn't want to lose $20000 for a yearly project. I asked for their permission to submit my own proposal. They allowed me to do so.

I went ahead and created my most convincing proposal through my "Proposal Writing System" with the intention of getting their business one more time.

I discovered that they decided on this because the client's association has existing members who are freelance videographers and some of them have video production companies. They always ask about being given the chance to show their proposals for the client's yearly project and brag about beating my rate.

This year, the management felt that it was necessary to bid the project out to all members who were either a videographer or audiovisual company.

I was a bit disturbed by this situation because I understand the desperation on some these people. They will do everything they can to close the deal even if they know that they will not gain any profit from it. Once they get the job, the client loses in the end.

Videographers who don't earn on a project aren't efficient contractors. They may do it properly at the beginning but will eventually lose interest and do a substandard job once they experience financial problems along the way.

Unfortunately, the client gets the most impact with the poor service just because they were chosen to be the vendor with the lowest rate.

Fearing that I would lose to another company just because they offered a much lower price, I chose to take three approaches with my proposal.

1. Lower my price by a couple thousand dollars but still protect my profit margin.

2. Offer more services inside the reduced rate.

3. Display the significance of the work I have contributed to the client's association through the experience I have with the past projects I did for them. I also showed them the outcome of having another vendor do their project.

I ended up reducing my rate by $2,000 and adding services with high perceived value but don't require a lot of time to provide. I listed all the tangible benefits I have offered them and will continue to offer them as well as all the intangible benefits they've received over the years that they weren't even aware of.

Finally, I made sure the most powerful testimonials I have regarding my service with this type of event were included in the proposal. The top two testimonials were from the high executives of this client's organization.

How can they possibly say no?

I closed the deal!



Looking to find the best resource for running a successful video <a href='http://www.kre8insights.com'>production company</a>, then visit Kris Simmons' website to find the best advice on how to use your <a href='http://www.thesixfigurevideographer.com'>filmmaking</a> skills to generate a six-figure income.

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New Unique Article!

Title: Effective proposal you can use to win a video production contract
Author: Kris Simmons
Email: krissimmons@me.com
Keywords: video production,video business,video services,company videos,video marketing,video production contract,corporate video,wedding video,marketing,sales
Word Count: 527
Category: Marketing
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