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Why Google Panda And Google Panda Can Shape SEO

by Cindy Craig

When Google released Google Panda and Google Penguin, the online population was placed in a state of shock. Even though the updates seemed as friendly and likeable as their animal counterparts, the truth confirms otherwise. The launch of the Panda and Penguin update birthed a stir, as these two vehemently assaulted majority of online identities of those perceived to be working with the forces of black hat search engine optimisation.

When Google Panda was launched last year, a long list of web sites received a penalty for using duplicate content. The outcome caused the demise of several sites, particularly those that are guilty of engaging in black hat or gray hat search engine optimisation techniques. A similar blow came to existence for the second time with the release of Google Penguin. Whereas Panda concentrated on the quality of content, Penguin focused on over optimisation. Penguin update, presented April this year, lashed out at websites recognized to be overly optimised. As a result, many websites experienced a dramatic drop in their site rankings.

The updates upset the majority of online marketers, web site owners and optimisers. Many have expressed their concerns and dissatisfaction, but Google does not seem to mind. All it cares about is to highlight its advocacy in cleaning up the Web.

These updates convey what Google wants to realise: a renewed cyber market space that's clear of any black hat or gray hat tactics. In essence, Google bares the need for optimisers to concentrate on user experiences and not the technical work. After all, search engine optimisation is not just about keywords, footers, links and optimisation techniques. Google ranks your website largely on your site's ability to provide relevant, informative content and offer pleasurable navigational experiences for site visitors.

SEO in Singapore</a> bears the same exact view when it comes to winning the rankings game. Truth is, most search engine optimisation companies in the Lion believe that only white hat strategies really work with results. To own a good search engine optimisation approach that adheres to Google's specifications, work with an SEO and web design company in Singapore.



Related articles on <a href="http://www.magicwebs.com.sg/seo-results">Magic Webs</a> or visit <a href="http://www.magicwebs.com.sg/seo-services">www.magicwebs.com.sg</a>.

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New Unique Article!

Title: Why Google Panda And Google Panda Can Shape SEO
Author: Cindy Craig
Email: Buy1GIVE1@gmail.com
Keywords: SEO in Singapore,SEO services,search engine optimisation,web design and development,web design company,Singapore SEO and web design company,Internet marketing,Internet business,online business
Word Count: 351
Category: SEO
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